Why Squarespace Is the Best Choice for Your Business

by Kate Scott

So you’re ready to build a fabulous new website for your business. Congratulations! You may be facing the question many a business owner before you has sought to answer:

Should I build my website on WordPress or Squarespace?

I worked with WordPress as a webmaster and content creator for 8+ years before making the radical career move of becoming a Squarespace designer, so I’m fairly qualified to speak to the advantages and disadvantages of each platform. Here’s what I’ve learned:

WordPress is the most robust content management system in the world. It can do anything and it’s a great option if you plan to…

  • Host a forum or message board on your website.
  • Manage an affiliate program without using a third party like Share-a-Sale or Awin.
  • Build a paid membership site.

If any of these things apply to you, WordPress is your platform. If they don’t apply to you, keep reading and I’ll give you 7 reasons why Squarespace is the best choice for your business.

1. Squarespace is cost-effective.

WordPress isn’t as economical as it’s made out to be. First of all, you don’t want to get hacked, so you’ll need a secure web host and they don’t run cheap. If you plan to DIY your site, you’ll need a premium WordPress theme. And let’s not forget the paid plugins you’ll need to add functionality to your site. With WordPress, there are a lot of “hidden fees” that add up over time.

Squarespace is one flat, all-inclusive annual fee and offers plans for every type of entrepreneur. You’ll even get your first year of business email hosting through Google for free.

2. Squarespace is secure.

If you want to keep hackers out of your WordPress site, you’ll have to pay for premium managed hosting (think Flywheel or WP Engine). Squarespace offers premium security without the premium price tag.

3. Squarespace is user-friendly.

If you have a problem with your Squarespace site, you can contact their award-winning customer service team for help. If you have a problem with your WordPress site, you’ll have to figure out where the problem originated–with your web host, theme, a plugin, etc. and then contact the appropriate customer support team. And if the problem is caused by a free service, like a free plugin or theme, you’re on your own. And let’s face it, you’re much more likely to have a problem with WordPress because it’s 1000% more complicated than Squarespace. Talk about a learning curve!

 

 

4. Squarespace is SEO-friendly.

Squarespace makes it easy to add SEO descriptions to your pages and blog posts, and it has a solid SEO foundation. Plus, it’s fast, secure, and mobile-responsive–three important factors Google takes into consideration when ranking websites.

5. Squarespace is integrated.

Squarespace seamlessly integrates with third-party services like MailChimp, Acuity Scheduling, Google Analytics, and more without having to install any plugins.

6. Squarespace is more flexible than you think.

Squarespace is a closed system, which is what makes it so secure and reliable, but there are numerous ways to customize and make it your own. The built-in style settings offer numerous options for creating a one-of-a-kind design. But if those aren’t enough, you can add custom HTML, CSS, and Javascript to your site or hire a Squarespace designer to craft something completely custom. Your options are practically limitless.

7. Squarespace will save you SO MUCH time.

With Squarespace, you don’t have to update plugins and themes, worry about getting the dreaded white screen of death while editing your website, deal with hackers, or any of the other things that make WordPress such a time-sucker. Squarespace offers elegant simplicity and peace of mind.

So after 8+ years of blowing the WordPress horn for all to hear, I fell in love with Squarespace and built a whole new business around helping other entrepreneurs find their zen with Squarespace too. And I truly believe that if you give it a try, Squarespace will make your life a lot easier.

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Kate is a strategic web designer crafting intuitive Squarespace websites for passionate women business owners and creative entrepreneurs. Find her on Instagram and Pinterest.

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