by Vernetta R. Freeney
The Holidays are a time full of excitement as well as anxiety. But none of that relates to your tour. People ie your potential attendees are not in the mindset to be bothered attending your event. They have so many other things to do during this time. Unless you are an established brand with a loyal following who is willing to not only commit to attending your event but make that investment as well, don’t host a tour during this time.
It’s just not a wise investment for your business. However, you can maximize this time period to keep your potential attendees in the loop about the tour you are planning.
There are 3 very obvious reasons hosting a national tour during the holidays is a bad idea.
- Competing with Holiday parties. We all get an excessive amount of invitations to Holiday parties. These invitations fill up our calendars. Put yourself in the mind frame of your potential attendees. Would you be able to find the time to attend a tour? As a tour creator, it is important to put yourself in the place of your attendee. It helps to streamline the planning process especially when looking for open calendar dates to nail down.
- Money is set aside for gifts and family. Who has extra money to attend a tour? Everyone from retailers to small business owners are throwing sales and deep discounts at the public during the Holidays. In a world where not paying full price is attractive, it’ll be hard to deeply discount your tour, compete with buying gifts and still make a profit. You want to make money not lose money.
- End of the year is chaotic. A lot of people go out of town to visit with family and friends during the Holidays. It would be bad timing to come to a city when most of your potential attendees are off visiting others. You would have made the trip for no reason at all. Unless you enjoy hosting an event with little to no attendees.
These reasons alone wakes you up to using the calendar wisely when setting dates for your national tour. You can have no tour without attendees. You can’t have attendees if you know they will be preoccupied with other events.
If you don’t want to end up losing money on an event, then do not host a tour during the Holidays. Instead use this time to keep your upcoming tour on the minds of your potential attendees. People are taking mental notes on what to put on their New Year’s Resolution. Your tour could be one of those commitments.
Vernetta R. Freeney is the Founder/Chairwoman of the Award-Winning Women Are Gamechangers blog and creator of the Award-Winning Fusion Tour, a national intimate business conversation tour for women who work from home, bloggers and introverts.
She is an educator, blogger, speaker, and advocate for women and youth. You will find Vernetta online sharing and discussing topics ranging from blogging, grants, women Gamechangers, social justice, Fusion and the latest news to what’s she has coming up.
When she is not online causing people to think, you can find her teaching at a local Houston college, volunteering with a youth organization, speaking somewhere across the country, blogging on her blogs or others, curled up on her couch reading a really good book or cheering on her beloved Dallas Mavericks.
Vernetta may have begun her career working in nonprofits then transitioned into education. But her true calling has always been being a champion for women taking control of their purpose in life. Her goal is to help unleash the Gamechanger within many women through Fusion Tour.