by Vernetta R. Freeney Budget according to the dictionary means an estimate of income and expenditures during a set period of time. In business, it’s a vital organ we must nurture. It’s also a word people don’t like to utter publicly. You may not be able to create projections or financial reports (that’s why […]
by Vernetta R. Freeney The Holidays are a time full of excitement as well as anxiety. But none of that relates to your tour. People ie your potential attendees are not in the mindset to be bothered attending your event. They have so many other things to do during this time. Unless you are […]
by Vernetta R. Freeney The trend happening across the country is entrepreneurs hosting national tours to reach a wider audience on a deeper level and solidify their brand as premium. Hosting a national tour is not easy if you don’t know where to find the right information or how to get your target market there. […]
by Vernetta R. Freeney That’s an extremely important question to ask yourself. When you begin planning your national tour you should always begin with a clear and concise focus to compliment your business mission. After your first tour you may receive mix feedback. Not mix in the sense of negative reviews but mix in […]
by Vernetta R. Freeney Last month we discussed the highs, lows and uh ohs of creating a tour. Now that you understand possible scenarios that could take place its time to focus on the added value a national tour can bring to your current business. If you are looking for new ways to make […]
by Vernetta R. Freeney In the previous 6 months, we discussed creating, planning and executing an intimate national tour. Now we’re going to venture into exploring the benefits and results your business will reap from creating one. The journey to pull off a successful tour is not one without missteps and frustration. But you can […]
by Vernetta R. Freeney You have successfully pulled off your tour. But before you celebrate on all your hard work and months of planning you need to find out what the attendees thought. Now it’s time to gather data and feedback to see what worked and what needs improvement. Personally I send a hand written ‘Thank […]
by Vernetta R. Freeney You’ve worked for months to pull off a successful tour. It’s finally the day of your event stop. What will the atmosphere feel like? How will you greet your attendees? What will the layout of the room be? These are questions to help you provide an exceptional experience at your tour stop. […]
Vernetta R. Freeney Now you have your idea, plan, and team in place. It’s time to market your national tour. This is the most tedious and time consuming part of the process. If it’s your first tour this may take up to a year of strategic marketing. That is only if you don’t have an engaging community […]
by Vernetta R. Freeney You cannot execute your plan for your national tour unless you have the right people in place. You must be as specific as possible on the type of team members you need as well as their duties and length of assignments. You need to know the positions or team members you need […]
