What A National Tour Can Do For Your Business

Photo Credit: U.S. Embassy Tel Aviv via Compfight cc
Photo Credit: U.S. Embassy Tel Aviv via Compfight cc


by Vernetta R. Freeney

Last month we discussed the highs, lows and uh ohs of creating a tour. Now that you understand possible scenarios that could take place its time to focus on the added value a national tour can bring to your current business.

If you are looking for new ways to make money or get your name out there, make sure what you are doing proves you are someone to do business with. Your business actions should speak volumes of who your business is. It takes time to build up a reputation that will eventually, if done right, will become a brand. People do watch. So the more great work you do others will take notice.

The doors will begin to open slowly. Once that door opens you will have opportunities coming at you faster than you can think. These opportunities need to be considered carefully. They must align with your company’s core values and beliefs.

One such avenue for opportunity you can create for yourself is hosting your own tour.

You will be able to…

  • Be a trendsetter: You’ll lead your industry in something innovative that captures not just your company’s core values and beliefs but sets the tone for others to follow. Taking the initiative to do something others aren’t doing is daring yet risky. Isn’t that what entrepreneurial life is all about? This allows you to be one step ahead of everyone else.
  • Showcase your business strength:  Hosting a national tour allows you to put your best foot forward. You will showcase the expertise you have that is far superior to those in your industry. When people have the opportunity to hear from you personally and not just online it makes your presence not only felt but etched into the minds of those who are in your presence. Once people feel that connection to the value you can help them attain, it’ll open doors to new clients or customers for you.
  • Add a new stream of income:   New clients and customers are always welcomed. We do know that existing clients and customers are our first best source of more income. But how can we incorporate adding new clients without the hassle of a long sales funnel while showing existing clients new products or services they can purchase? A national tour allows you to incorporate multiple income streams while showcasing the services or products you have on display. You will make money on your way to making more income.

Once you have your systems in place a national tour whether it’s 3 cities or more will be a wonderful compliment to your current business model. At the end of the day your goal is to make money. Why not add fun and travel while meeting new people to that objective.




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2 Replies to “What A National Tour Can Do For Your Business”

  1. Vernetta Freeney[ Post Author ]

    Thank you Judy for your comment. I didn’t choose the photo so I can’t give you an answer on that question.

    To answer your question about adding a virtual aspect to a tour depends on the type of tour you have and strong wifi connection. You just want to ensure the virtual audience gets same experience if possible.

  2. Judy Yaron PhD

    I believe, Vernetta, that the points you raise are both worthy and relevant beyond a national tour. A national tour brings people together in a way that the virtual world, with all it has to offer, cannot. There is nothing like real people real world connections.

    QUESTION: Do you have recommendations how to combine a national tour with a virtual one, meaning how to allow people from other places attend your “local” event?

    What I also ind interesting is the photo, which so happens to have been taken at a high-tech event in Tel Aviv, Israel …

    THANKS 🙂
    HUGS <3

Comments are closed.