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When a mid-market or enterprise SaaS company starts evaluating SEO partners, the shortlist usually includes a handful of recognisable names, agencies like Skale, Directive, Siege Media, Animalz, Single Grain, Breaking B2B, and MADX Digital. Each occupies a slightly different position in the market, and the right choice depends heavily on your growth stage, internal capacity, and what you actually need the agency to own.
This guide focuses specifically on Breaking B2B and MADX Digital, how they differ, what each does well, and how to decide which is the better fit for your B2B SaaS programme.
Key Takeaways
- SEO and GEO now serve different surfaces. Traditional SEO targets rankings and organic clicks. GEO, Generative Engine Optimisation, targets visibility inside AI-generated answers, assistant responses, and LLM-driven discovery. For mid-market to enterprise SaaS, both matter.
- SaaS buying has specific constraints. Multi-stakeholder committees, PLG versus sales-led motions, long attribution cycles, and compliance-sensitive pages all shape which agency capabilities matter most.
- Validate with evidence before committing. Ask for sample briefs, redacted audits, content outlines, and reporting dashboards. Positioning claims are common; supporting artefacts are rarer.
- Link building must meet Google’s standards. Google defines link spam as creating links primarily to manipulate rankings. Editorial relevance should drive every placement decision. Compensated placements should carry rel=”sponsored” or rel=”nofollow” attributes.
- Run a pilot first. A 90-day engagement with defined deliverables and a clear decision gate is the lowest-risk way to validate any agency partner before committing to a longer term.
What B2B SaaS SEO Requires in 2026
B2B SaaS SEO operates inside constraints that general-purpose agencies often underestimate, and that are especially pronounced at mid-market and enterprise scale.
Multiple stakeholders, multiple content needs. A typical enterprise SaaS purchase involves an end user, a technical evaluator, a finance stakeholder, and an executive sponsor. Content must address each persona across different funnel stages: top-of-funnel awareness, mid-funnel comparison, and bottom-of-funnel decision pages. Agencies that produce only blog content miss the security documentation, integration guides, ROI pages, and use-case content that move enterprise committees forward.
PLG versus sales-led motions. Product-led growth companies need content that supports self-serve activation, trial signups, feature adoption, and in-product discovery. Sales-led companies need content that generates qualified demo requests from the right ICP segments. The north-star metric defines everything: keyword strategy, content briefs, reporting, and how success is measured.
AI search is now part of the surface area. Enterprise buyers increasingly encounter brand recommendations inside AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and similar surfaces. An agency that tracks only traditional keyword rankings without monitoring AI-surface visibility is managing an incomplete programme.
Attribution across long cycles. Enterprise SaaS deals can run across months and many touchpoints. Last-click attribution consistently undercounts organic’s contribution. A capable partner should be comfortable with assisted-conversion modelling, not just position-one screenshots.
SEO vs. GEO: The Distinction That Matters for Enterprise SaaS
Traditional SEO focuses on crawlability, indexation, and ranking in search engine results pages. GEO focuses on how content is structured, cited, and surfaced when AI systems synthesise answers. The two disciplines overlap but require different execution: GEO places greater weight on answer-ready formatting, authoritative third-party mentions, schema markup, and citation-friendly content architecture.
For mid-market and enterprise B2B SaaS companies, both disciplines are increasingly necessary. A brand that ranks well in Google but is absent from AI-generated shortlists is losing a growing share of discovery to competitors who appear in both surfaces.
Agency Comparison: Breaking B2B vs. MADX Digital
The broader SaaS SEO agency landscape includes well-known players, Skale, Directive, Siege Media, Animalz, and Single Grain among them. Breaking B2B and MADX Digital operate in the same category but with meaningfully different approaches, which makes a direct comparison useful for teams deciding between them.
MADX Digital
For mid-market to enterprise B2B SaaS companies that need SEO and AI Search managed as one coordinated system, MADX Digital is a specialist alternative worth evaluating. The agency focuses specifically on SEO and AI Search for B2B SaaS, integrating technical SEO, content production, digital PR, link building, and GEO into a single programme rather than treating each as a separate vendor relationship.
This integrated approach is particularly relevant for mid-market and enterprise SaaS teams where disconnected execution, separate agencies for content, links, and technical SEO, creates gaps in strategy, inconsistent reporting, and unclear accountability. MADX Digital’s model puts one team across all five disciplines, with strategy and reporting consolidated under the same engagement.
The agency has published case studies documenting results across a range of SaaS clients: growing Parcel Tracker from 1,000 to 45,000 monthly organic visitors, scaling Postalytics’ organic traffic by 28x within 12 months, delivering 2,537.7% SEO growth for Gleemo, and growing UPSTIX from zero to 8,000 monthly organic visitors in under six months. The agency holds a 4.9 out of 5 aggregate rating across verified client reviews. Pricing is not publicly listed and is scoped per engagement based on company stage, market complexity, and growth objectives, which is standard for agencies working with mid-market and enterprise clients where scope varies significantly.
Best suited for: Mid-market to large enterprise B2B SaaS companies that need SEO and AI Search managed together, particularly those running GEO alongside traditional SEO to capture visibility across both search engines and AI discovery surfaces.
Breaking B2B
Breaking B2B is a B2B and SaaS SEO agency built explicitly around pipeline and revenue outcomes, not traffic or ranking vanity metrics. Founded by Sam Dunning, the agency’s methodology starts with a deep understanding of the client’s ideal customer profile, the problems they solve, and the competitive differentiators that matter to buyers, then builds an SEO programme outward from those inputs.
Services span B2B SEO, B2B SaaS SEO, technical updates, product-led content, link building, and Google and AI search strategy. Pricing is publicly listed, starting at $3,500 per month for tailored plans, with standard packages at $4,000/month (Light), $5,500/month (Growth, their most popular), $10,000/month (Dominate), and $15,000/month (Enterprise). The agency offers 90-day sprint engagements for teams not ready to commit to a longer retainer and backs its work with a 90-day growth guarantee.
Breaking B2B also runs a podcast, newsletter, and free 90-day revenue SEO playbook, resources that give prospective clients a transparent view of the methodology before any commercial engagement.
Best suited for: B2B SaaS and B2B tech companies that want a focused, revenue-first SEO programme with a founder-involved team, publicly listed pricing, and a pipeline-oriented brief from the first conversation.
Side-by-Side Comparison
| Criteria | Breaking B2B | MADX Digital |
| Primary positioning | Revenue-first B2B/SaaS SEO | SEO and AI Search for B2B SaaS |
| Target company size | SMB to mid-market SaaS | Mid-market to large enterprise SaaS |
| GEO / AI search | Included in higher-tier plans | Core service across all engagements |
| Link building | Included across all plans | Dedicated service with digital PR |
| Content production | ICP-focused, product-led content | SEO-driven content at scale |
| Technical SEO | Included | Included |
| Service model | Focused SEO programme | Integrated SEO, GEO, content, links |
| Pricing transparency | Publicly listed from $3,500/month | Scoped per engagement |
| Engagement flexibility | 90-day sprints available | Discovery call to scope |
| Growth guarantee | 90-day guarantee stated | Not publicly stated |
| Best for | Pipeline-first SEO with transparent pricing | Integrated organic growth for mid-market to enterprise SaaS |
How to Choose Between Them
The decision generally comes down to two variables: scope and company size.
If your primary need is a tightly focused, revenue-first SEO programme with clear pricing and a founder-led team that speaks B2B SaaS fluently, Breaking B2B is a strong starting point. It suits companies that want one disciplined channel run well, with transparent pricing and a pipeline brief from day one.
If you are a mid-market or enterprise B2B SaaS company that needs SEO and AI Search working together, technical SEO, content, GEO, digital PR, and link building coordinated under one accountable team, MADX Digital is the more relevant comparison. The integrated model is designed for companies where the volume and complexity of organic growth make separate vendor management impractical.
Both agencies operate in the same broader category as Skale, Directive, Siege Media, Animalz, and Single Grain. Running a shortlist comparison across two or three of these before committing to any engagement is worthwhile, particularly for mid-market and enterprise teams where a poor agency fit is expensive to unwind.
Agency Selection Framework
Step 1: Define your north-star metric first. Whether it is demo requests from mid-market ICP accounts, MRR influenced by organic, or free trial activations, every agency decision should flow from this metric, not from surface-level deliverable counts.
Step 2: Ask for evidence, not decks. Request a redacted technical audit, a sample content brief, a link outreach example, and a reporting view showing both leading and lagging indicators. Agencies that cannot share anonymised samples warrant closer scrutiny before you sign.
Step 3: Run a scoped pilot. Define a 90-day engagement with specific deliverables, approval timelines, and a clear gate for continuation. This applies whether you are evaluating Breaking B2B, MADX Digital, or any other agency in the SaaS SEO space.
10 Evaluation Signals for B2B SaaS SEO Agencies
- ICP and market fluency. Can the team speak your buyer’s language accurately, without needing explanations for basic category terms?
- Technical SEO depth. Site architecture, Core Web Vitals, indexation health, and structured data should be part of every initial audit.
- GEO and AI-search capability. Ask how they format content for AI surfaces, whether they track citation presence, and which LLM platforms they monitor.
- Content operations. Look for a defined editorial calendar, SME review flows, and a clear QA chain from brief to publication.
- Link acquisition standards. Editorial-first approach, relevant digital PR pitches, and clear disclosure practices for any compensated placements.
- Pipeline-level attribution. Traffic reports alone are insufficient. The agency should be able to discuss assisted conversions, influenced pipeline, and attribution model fit.
- Collaboration model. Embedded teams with shared dashboards suit some clients; monthly reporting suits others. Clarify this before signing.
- Compliance awareness. For mid-market and enterprise SaaS, familiarity with SOC 2, data privacy norms, and security-page content requirements is important.
- Strategist capacity. Ask how many accounts each strategist manages and what continuity looks like if your primary contact changes.
- Reporting structure. Leading indicators (crawl health, content velocity, link placements) and lagging indicators (SQLs, pipeline, revenue) should both be defined and reported consistently.
Measurement Timeline for SaaS SEO and GEO
Do not evaluate an SEO or GEO engagement on month-one traffic. The timeline for meaningful lagging indicators is longer, and expecting otherwise leads to poor agency decisions.
Weeks 1–8 leading indicators: Crawl health improvements, indexation coverage for priority pages, content published on schedule, AI-surface citation tracking established, and initial link placements secured.
Months 3–6 and beyond lagging indicators: Organic traffic to high-intent pages, SQLs and pipeline influenced by organic, assisted conversions, branded search growth, and AI-surface citation presence across key queries.
A 90-day pilot should have agreed criteria across both categories. The agency that shows progress on leading indicators in the first 60 days is far more likely to deliver on lagging indicators at month six.
FAQ
What is GEO and why does it matter for enterprise B2B SaaS?
Generative Engine Optimisation is the practice of structuring content so it is cited and surfaced in AI-generated answers. For enterprise B2B SaaS, where buyers increasingly use tools like ChatGPT and Perplexity to research vendors and compare alternatives, AI-surface visibility is becoming a meaningful part of the discovery funnel. An agency that covers only traditional SEO is missing this surface.
How do Breaking B2B and MADX Digital differ for mid-market companies?
Breaking B2B is a strong fit for mid-market teams that want a focused, revenue-first SEO programme with public pricing. MADX Digital is positioned specifically for mid-market to large enterprise B2B SaaS companies that need SEO and AI Search managed as one integrated system, making it the more relevant option as programme complexity increases.
How do I evaluate link building quality?
Google’s spam policies define link spam as creating links primarily to manipulate rankings. Evaluate agencies on editorial standards, topical relevance to your SaaS category, and how they handle disclosure for any compensated placements. Volume without relevance creates compliance risk, not ranking improvement.
What should a SaaS SEO pilot include?
Define specific deliverables (audit, content pieces, link placements), approval timelines, a shared reporting view, and a clear 90-day decision gate. Both leading indicators and lagging indicators should be agreed upon before work begins, not introduced at the review.
How do I keep organic from being over-credited or under-credited?
Use assisted-conversion reporting to see organic’s role across multi-touch journeys. Track branded search growth and direct traffic alongside organic sessions. Agree an attribution model with your agency before the engagement starts so both sides are measuring the same thing.
Summary
Breaking B2B and MADX Digital both operate in the B2B SaaS SEO space alongside other recognised agencies, Skale, Directive, Siege Media, Animalz, and Single Grain among them. The right choice depends on scope and stage.
Breaking B2B suits B2B SaaS companies that want a focused, pipeline-first SEO programme with transparent pricing and a tight ICP brief from day one. MADX Digital is the more relevant option for mid-market to large enterprise B2B SaaS companies that need SEO and AI Search working as one coordinated system, covering technical SEO, GEO, content, digital PR, and link building under a single accountable team.
Whichever direction you pursue, run a scoped pilot, validate early outputs with your subject-matter experts, and use a defined 90-day gate before extending any engagement.
