by Deborah Sweeney | Featured Contributor Starting a business involves making a lot of choices, and with those choices comes the opportunity to do plenty of research. You have to choose the right entity to file your business as, you need to become an expert on small business taxes, and you need to weigh your […]
by Deborah Sweeney | Featured Contributor Do people love you on Yelp? Hopefully they do, since 90% of consumers who read online reviews say they influence buying decisions. A recent study from Cornell also found that people who read online reviews normally perceive them as an objective factor in their decision-making; despite the fact the […]
by Deborah Sweeney | Featured Contributor Good news internship fans – a recent ruling by the US Appeals Court in Manhattan re-affirmed the legality of unpaid internships last week, knocking back a 2013 decision that the interns for certain media companies were due compensation because the businesses benefited from their work. Personally, I’ve always recommended […]
Photo credit: Freepik by Deborah Sweeney Summer is literally right around the corner, and it seems that warm weather and entrepreneurialism go hand-in-hand. Every summer, without fail, I hear about all sorts of new business ideas and ventures popping up. Unfortunately, these businesses are often seen as side projects, so only a few of […]
by Deborah Sweeney They say a picture is worth a thousand words. A logo, then, can tell your customers more about your business than your name, or even the “About Us” section on your website, could ever tell them. Think about your favorite brands: Nike’s swoosh, Target’s bull’s-eye, and Wendy’s freckled cheeks. When we think […]
by Deborah Sweeney Tax season is here, and there’s only about a month left until the April 15 filing deadline. With around 20-25% of tax returns normally filed during the last two weeks leading up to that date, there are still plenty of people scrambling to get everything in order. When you run a small […]
by Deborah Sweeney | Featured Contributor There are lots of reasons to sell a business. You could get a great offer you just can’t refuse, you could be reaching an age of retirement and feel as though you’ve accomplished everything you set out to do, or the money could simply run out and the only […]
by Deborah Sweeney Happy New Year! Hopefully, you had a relaxing and calm holiday season, because January is going to be busy. Most of us still need to wrap up everything from last year, get all of our bookkeeping in order, prepare for the quarterly payment due January 15th, and then the big April […]
by Deborah Sweeney | Featured Contributor The average person usually doesn’t know much about intellectual property law. They can probably rattle off what a patent is, or what a copyright does, but that’d plumb the depth of their knowledge. And that’s fine – IP law is notoriously complex. The problem is that so many people continue […]
by Deborah Sweeney | Featured Contributor Content marketing is wildly effective. 93% of marketers report using inbound marketing, with blogging listed as a top priority. This widespread adoption of content marketing is wonderful, and I’ve spent the last few years advising small business owners to blog. But, interestingly, some of the biggest concerns they have […]
