I’ve been observing the brand debate for a few months online and at marketing-related conferences. Writers, entrepreneurs and idea-slingers are continuing to ask the question: do I brand myself or my idea? In large part, the answer to this question depends on who is asking it and what their long terms plans are for their […]
Over the past few months we’ve discussed the questions you need to ask before pursuing your big idea and the components of an intriguing product proposal. Once you’ve gotten your idea on paper and begin presenting it to potential partners, it’s important to know who you are looking for. Whether you are searching for […]
Once you’ve asked all the important questions and decided to pursue your big idea, it’s time to create a proposal for possible partners. Depending on the nature of your idea, your pitch may vary a bit but generally a successful proposal will include the following components. What is a Product Proposal A product […]
So you have this great idea. Who says?WomanThinking
If we pursued every idea that graced our busy minds we’d fill the world with a lot of mediocrity. Unfortunately, not every concept we dream up is strong. In fact, most of them are not even worthy of a second thought. Still, the most successful businesses, products and pieces of art began as a fleeting thought. Therefore, we cannot give up on imagining the next big thing. We simply need to know how to separate good ideas from bad
