Author: Jessica Wolstenholm

Before getting her dream job as a stay-at-home mom, Jessica Wolstenholm worked in the music and publishing industries for over 15 years serving major labels and publishers in marketing and brand management. Although her transition from the corporate world to the playground has been quite an adjustment, she’s learning to love the juggle of home life and various entrepreneurial projects that allow her to keep creative juices flowing. With an extensive background in product development in which she helped artists, authors and speakers take their dreams from concept to reality, Jessica could not help but apply her experience to her own ideas. Co-author of The Pregnancy Companion and The Baby Companion books, Jessica also writes to encourage moms at graceformoms.com. She lives just outside Nashville, TN with her husband and two children.

4 Questions to Ask Yourself as You Consider Brand Strategy

I’ve been observing the brand debate for a few months online and at marketing-related conferences. Writers, entrepreneurs and idea-slingers are continuing to ask the question: do I brand myself or my idea? In large part, the answer to this question depends on who is asking it and what their long terms plans are for their […]

CONTINUE READING 4 Questions to Ask Yourself as You Consider Brand Strategy 2 min read

4 Must-Haves of a Strong Business Partner

  Over the past few months we’ve discussed the questions you need to ask before pursuing your big idea and the components of an intriguing product proposal. Once you’ve gotten your idea on paper and begin presenting it to potential partners, it’s important to know who you are looking for. Whether you are searching for […]

CONTINUE READING 4 Must-Haves of a Strong Business Partner 2 min read

10 Components to a Stellar Product Proposal [+ Template]

  Once you’ve asked all the important questions and decided to pursue your big idea, it’s time to create a proposal for possible partners. Depending on the nature of your idea, your pitch may vary a bit but generally a successful proposal will include the following components.   What is a Product Proposal A product […]

CONTINUE READING 10 Components to a Stellar Product Proposal [+ Template] 7 min read

4 Questions You Need To Ask Before Investing In Your BIG Idea

So you have this great idea. Who says?WomanThinking

If we pursued every idea that graced our busy minds we’d fill the world with a lot of mediocrity. Unfortunately, not every concept we dream up is strong. In fact, most of them are not even worthy of a second thought. Still, the most successful businesses, products and pieces of art began as a fleeting thought. Therefore, we cannot give up on imagining the next big thing. We simply need to know how to separate good ideas from bad

CONTINUE READING 4 Questions You Need To Ask Before Investing In Your BIG Idea 3 min read
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