4 Questions to Ask Yourself as You Consider Brand Strategy

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2 Replies to “4 Questions to Ask Yourself as You Consider Brand Strategy”

  1. Peter Kanayo

    Jess, what kind of products would you consider to be personal that you ll need to brand with your personality?

    I understand that something like freelance writing which I consider to be a service is better being branded using the personality approach. Or what is your take on this?

    1. Jess Wolstenholm

      Hi Peter! I think any service (such as freelance writing) where you need to establish trust or need to establish your writing voice or personality is important to be branded as such. Other services that are less dependent on a personality (say, accounting or a cleaning service) would be fine branded commercially.

      If you are talking about being an author or expert in a field, personal branding is a must. On the other hand, if you are branding a product, an invention, an online community…these would be fine branded without a personality.

      It really should be considered on a case by case basis. If the recipient of the service or product would want to know the face behind it, then brand the person. If they’d be happy with a catchy title and strong logo, brand the company.

      Hope this helps! Best of luck to you!

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