Author: Ronii Bartles

Ronii is Bartles & Associates’ self-proclaimed Chief Rockstar. She has a whole list of amazing (but slightly boring) credentials like a Bachelor’s Degree from Shepherd University, a MBA from The Citadel, The Lowcountry Business Network Advisory Board Member and is President of the Charleston American Marketing Association, where she was also a 2012 Marketer of the Year Finalist. She loves to go around telling people that she actually is one of the Most Influential Women in Business in Charleston and a 40 Under 40 winner because the Business Journal told her so. Professionally, Ronii grew up in the marketing research industry and has been Director of Operations at ARG and W5. She took all that experience and started Bartles & Associates and roniibartles.com where Ronii and her team work with creative entrepreneurs and small businesses on developing branding and marketing strategies around what they do best, which they lovingly call Operations Marketing. B&A helps businesses uncork their potential by uncovering their WHY and then crafting that message into concise, memorable brand stories and marketing messages. Ronii is an active volunteer with Big Brothers Big Sisters for over twelve years, and won Big Sister of the Year in 2008. Originally from West Virginia (you can take the girl out of WV but you can’t take the WV out of the girl), she loves beer, college football (Let’s GOOO Mountaineers!), pizza, jeans and a t-shirt, and designer high heels. You can connect with Ronii on Twitter or LinkedIn or email her.

Luxury Branding: 3 Keys to Implement a Luxurious Brand Strategy by @iamRonii

by Ronii Bartles | Featured Contributor Question. How do your customers feel when they encounter your business? I work with businesses that are ‘luxury brands’ in their industry (just kinda happen that way for me but I like it). Consumers’ buying habits are different today than they were 20 years, 20 months ago… 20 days […]

CONTINUE READING Luxury Branding: 3 Keys to Implement a Luxurious Brand Strategy by @iamRonii 7 min read

Cause Branding: Being a Socially Responsible Company by @iamronii

by Ronii Bartles | Featured Contributor As consumers we want to connect with the companies and products that we are purchasing from. And when a company implements cause branding (marketing) it is a powerful strategy that gives us a sense of an organizations’ purpose in the world. Cause branding is when customers think about your […]

CONTINUE READING Cause Branding: Being a Socially Responsible Company by @iamronii 7 min read

Brand Standards and Guidelines: A Branding Consistency Tool by @iamronii

by Ronii Bartles | Featured Contributor I have a client that I have been working with over 2 years on their branding and marketing communications and implementation. I did not design the visual identity for the brand but like to keep the brand message consistent. While I was working on another project this client Skyped […]

CONTINUE READING Brand Standards and Guidelines: A Branding Consistency Tool by @iamronii 7 min read

The Overlooked Tagline: A Powerhouse Branding Tool by @iamronii

by Ronii Bartles | Featured Contributor Taglines sometimes get a bad rap. I think that’s because generally when they are bad they are really bad. BUT… when they are good, they are GREAT. The ones that are great are iconic and can be argued that they are more recognized than the brand itself. Remember these? […]

CONTINUE READING The Overlooked Tagline: A Powerhouse Branding Tool by @iamronii 6 min read

3 Step Guide to Staying True to Your Brand by @iamronii

by Ronii Bartles | Featured Contributor I’m a football girl. Always have been. And I’ve said that it’s because I’m from WV and that’s all we have. Well, that and apparently a whole lot of snow right now. So when it gets to be Super Bowl time I’m all kinds of crazy. I don’t really […]

CONTINUE READING 3 Step Guide to Staying True to Your Brand by @iamronii 7 min read

Experiential Branding: 3 Tips to Get Customers to Experience Your Brand by @iamronii

by Ronii Bartles | Featured Contributor You’ve probably heard about experiential marketing. It’s elaborate events designed to create an experience centered on a product or brand. It’s designed to make you feel that thing. Rockstar energy drinks is really good at this. You experience being a rockstar and the message is that when you drink […]

CONTINUE READING Experiential Branding: 3 Tips to Get Customers to Experience Your Brand by @iamronii 7 min read

Relationship Branding: 5 Tips to Show the Love by @iamronii

by Ronii Bartles | Featured Contributor Since starting to write for sheownsit.com 6 months ago I have written a lot about branding and how important it is to be consistent and stand for what you believe in. And as I was doing some research for this post and looking for a little inspiration I realized […]

CONTINUE READING Relationship Branding: 5 Tips to Show the Love by @iamronii 9 min read

The 1 Thing I’ve Learned to be True About Branding by @iamronii

by Ronii Bartles | Featured Contributor My career background is in marketing research and consumer behavior. I have conducted and taken more research surveys than I can count on all my fingers and toes. One common question asked in research (particularly brand research) is if X brand was a person what adjectives would describe its […]

CONTINUE READING The 1 Thing I’ve Learned to be True About Branding by @iamronii 6 min read

Bored with Your Brand? 3 Ways to Get Out of a Brand Rut by @iamronii

by Ronii Bartles | Featured Contributor I get bored with my business and specifically my brand. I think it is a common problem with entrepreneurs and small business owners. We are so innovative by nature that it is easy to get bored with projects and want to move onto the ‘next big thing’. This is […]

CONTINUE READING Bored with Your Brand? 3 Ways to Get Out of a Brand Rut by @iamronii 8 min read

Branding in Today’s Social World: 5 Key Points to Successfully Communicating to Your Customer by @iamronii

Ronii Bartles | Feature Contributor Is it just me or are we all just becoming social butterflies? I find myself contemplating which social media platform I’m going to talk to my friends on because we are all on several different ones. Even the introvert can get in on the action of being social with so […]

CONTINUE READING Branding in Today’s Social World: 5 Key Points to Successfully Communicating to Your Customer by @iamronii 8 min read
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