Complete Blueprint for Guest Posting in 2023: Blogger Outreach and Blogging Master Plan
Guest posting is arguably one of the best link-building strategies to increase your ranking and website traffic if done correctly. The traditional way of doing guest posting is no longer effective. The Google algorithm can quickly discover the obvious post and devalue the backlink, resulting in barely any benefit you would typically get from a natural backlink.
Guest posting or guest blogging is a process of getting other prominent websites to write your blog post on their blog with a “DO FOLLOW” link pointing to your website to get link juice. Thus, it helps increase your page ranking, website ranking, and traffic from search engine results pages. Guest posting is one of the easy link-building strategies that link-building experts recommend. Bloggers are always searching for creative and unique content to post on their sites. This makes guest blogging a win-win situation for both the parties involved.
IS GUEST POSTING GOOD FOR SEO?
Guest posting or blogging is marvelous for SEO, and this is one of the best ways to increase your domain authority or page rank. It is beginner-friendly and is recommended for everybody to search for guest blogging opportunities continuously, especially for those who are just starting and need to build high-quality backlinks. Using a guest posting strategy will help you acquire backlinks from other permanent websites. These backlinks are used by search engines to access your website and are considered one of the most important ranking factors when evaluating your website for ranking. Many successful bloggers have used guest blogging to generate their website traffic, domain trust, and ranking in search engines.
BENEFITS OF GUEST POSTING:
UPLIFT BRAND & AUTHORITY
As we know, if we want to become higher and achieve more, one of the most important things is your brand name recognition. Getting people to notice your brand and website will be more challenging without brand identification. Therefore, by posting your brand’s guests, you are building brand authority and sovereignty among people. If you are entirely unknown, a few guest postings on trending websites will help the right audience know you.
ADDITIONAL TRAFFIC & INCREASED BUSINESS
As your guest post will have a link to your resources, and you write something that knocks the reader’s mind, they will go and look for your BIO and search for you and your products and services. This way, you will drive more organic traffic to your website. You should always craft your guest blogging content in a way that will interact with others towards your product and services.
ENHANCE DOMAIN AUTHORITY
The criteria of Google are strict, and if it starts noticing your guest posts are loved by most of the people, and your writing strategy focuses on a handful of high-quality content, it can do good for your search ranking on Google. In this way, your domain will also improve and increase website traffic quickly.
UNLOCK NEW BUSINESS OPPORTUNITIES
As you start guest posting, many users might read your content and click on your website link; in this way, you are attracting your audience and building your business stronger. These techniques will help you build up new and better opportunities for your brand and website.
TIPS FOR GUEST POSTING
GENUINELY CONNECT & SUPPORT
Genuinely connecting with and supporting people you would like to potentially guest post for. You must make authentic connections with people by emailing them excellently and professionally.
WRITE A PITCH
Write a pitch of some kind and make it very professional. It is easy just to send somebody a quick tweet or something random. Focus on how to deal with others professionally. Write an email that is very efficient and comes across very respectfully; everything is spelled correctly, with no grammar mistakes. These are the little things that matter to everyone.
CHOOSE RELEVANT TOPICS
The first and foremost thing to do while guest posting is to focus on the content rather than just its publication. Make a list of topics you want to promote and include in your future guest blogs. While choosing a subject for your guest post, analyze your current website situation, such as monthly SEO traffic and the rank of your website in search engines.
FIND RENOWNED GUEST BLOGGING SITES
Once you have decided on your guest blogging topics and mapped everything, it’s time to find reputable sites for publication. Use advanced search operators, Google reverse image search, and look for the list of top websites that accept guest posts. Therefore, do your homework before posting a guest blog on other sites.
STATE THE BENEFITS
State the benefits that they will receive by letting you guest post on their website. In this way, you will get their trust, and they will quickly permit you to post your blogs on their websites.
GUEST POST IN SIMILAR NICHES
Only guest posts in a similar niche as your blogs so that you can target similar audiences. If you guest post on different blog websites that are not similar to yours, you will not get your audience because they are not interested in your category. So, reach out to bloggers in a similar niche in that way; the audience will love you. They will come on over to your blog because they are already interested in that category, to begin with.
After having a proper map for your guest posting and having already decided everything, you have posted your guest blog on the sites. The last essential thing is to track your post’s results over time. You can use different online tools to see your content and the audience’s engagement with your blog post. Guest blogging is the best idea to reach maximum audiences and rank higher in the Google search engine, but you should follow the master plan before posting your content on their websites.
Sirah Khalisah is an SEO Expert who works with DZN Solutions and also owns an online service assisting clients with IT solutions.