Get to know Courtney Bagby Lupilin the go-to talent manager for reality TV stars

Courtney Bagby Lupilin, the CEO and Founder of Little Red Management is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world.

In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney’s approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships with huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome, and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life.

Tell us more! We’d love to hear more about how you got to where you are today.

I’m Courtney Bagby Lupilin and I’m the CEO and Founder of Little Red Management, where I work with influencers and reality TV stars from many major networks including The Bachelor Franchise, Big Brother, Love is Blind and The Circle. My career started at Oracle in San Francisco, but as a true fangirl, my passion for the celebrity side of influencer marketing drew me to Los Angeles, where I worked jobs (sometimes free) and built relationships in the entertainment industry. In 2019 I founded my company, Little Red Management. Since then, I’ve done partnerships with huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancôme, and more. My love for pop culture has been reinforced through my travels around the world, where I’ve discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. I currently reside in Los Angeles, CA.

Looking back, what have been some of the biggest challenges and pitfalls you’ve helped your clients navigate?

Some of the biggest challenges I have helped my clients face include when one of them may get canceled from something they have done 10 years ago when there is a public break up, and when there’s a campaign that just requires so much attention to detail and ends up requiring multiple reshoots.

What advice would you give to an entrepreneur or founder leading a team for the first time?

Be patient and persistent. Although I don’t think I’m the most patient person, I think that giving yourself grace and being patient with your business is the number one thing that you can do. It might not be a success overnight and you have to be persistent and can’t let negative people tear you down. Leading a team is also not easy, you have to be able to communicate as much as you can and be there for them as well as be their biggest cheerleader – it can be tough and times but it’s so important. 

What made you decide to go into business for yourself?

I would apply for agencies where they represented reality stars and I wouldn’t get any callbacks. Luckily, over the years I had made my own relationships with a few reality stars here and there at different fan events, so when I had about 5 to 10 of them that I could pitch to brands, I decided I would just try that and see what happens. From there, it grew into a full company that now represents 30+ clients.

What are 3 websites or podcasts you can’t imagine your day without? Why those three?

I feel like I have to say Instagram, TikTok, and Gmail since without those I wouldn’t be in business but if I were to also choose a podcast, I love How I Built This By Guy Raz, where he chats with entrepreneurs about how they started their businesses! It’s so inspiring to hear from the CEOs & founders of some of my favorite brands!

What social media platform is the best for business growth and why?

100% Instagram and Facebook. Over the 5 years I’ve been in business, I see that these are the most popular platforms and where I secure the most impactful brand partnerships.

What are the three most important habits to be a successful entrepreneur?

Patience, Persistence, and the ability to never give up even if you feel like you’re failing. Never let the fear of striking out keep you from playing the game.

What is a typical day like for you?

I typically wake up at 7 am, go straight to emails, and work until about 6 pm. I do like to take walks while I am on phone calls as well, but the majority of the day is coordinating current campaigns we are working on as well as cold emailing for new partnerships for my talent.

What business advice would you give your younger self?

Each mistake you make, you will learn from it. Each one will also make you stronger. Also, if you start your own business, you will be chasing payments for the rest of your life so just remember, patience is key… really, the amount of payments I have to chase each week is infuriating and exhausting in this business as most partnership terms are NET30, NET60 or even NET90!

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