The power of TikTok is beyond impressive. In addition to being the procrastination app of choice for many teens, it has also had a profound impact on the sound and culture of the modern world, with companies around the world looking to join the action through marketing on TikTok.
Many of the biggest moments on TikTok are random. In the fall of 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed after Nathan Apodaca kicked off the #DreamsChallenge on a longboard to get to work. And all of this stems from one simple concept: sharing engaging videos.
But do not worry. Even if you’re not one of those lucky brands who accidentally stumbles upon TikTok fame, it’s not too late to start on TikTok, you can still create a thriving presence on the platform. Read on to find out how to set up TikTok for business, and more importantly, how to fuse the power of paid and organic media.
Who is TikTok’s demographic?
When it comes to the people that use TikTok the most, research has found that 24% of TikTok’s global audience was made up of women aged 18 to 24, while their male counterparts made up about 18% of the platform’s audience.
Having said this, TikTok is more popular with teenagers, but it would be wrong to dismiss TikTok as a teen app. The 20-29-year-old demographic closely follows teens in the U.S. In China, the “glam-mas” show that style improves with age.
So, when it comes to using TikTok for your brand, spend some time researching your audience on other social media platforms and search for matches on TikTok. Don’t rule out a new or unexpected audience. Your current audience may not be on TikTok, but there may be sub-groups with related interests on the platform. Once you’ve focused on a potential audience, research what types of content they like and interact with. Then start generating content ideas for your brand.
How do you increase organic reach on TikTok?
With more and more companies seeing value in the community and creators of TikTok, the growing video app is producing unique ad formats that brands can use.
Of course, you already know and understand organic ads. These are the ads that you post to your feed organically and without a budget.
When it comes to advertising on TikTok, the platform uses Spark Ads. Like the “Sponsored Ad” of other social advertising platforms, advertisers can maximize an existing organic post through paid ads. A distinctive feature of TikTok advertising, however, is that it allows marketers to access user-generated content from influencers.
Through authentic advertising through creator assets, brands can increase followers, increase genuine engagement, and convert sales. TikTok offers two ad formats, TikTok Promotion and TikTok Spark Ads, which focus on increasing followers, website visits, and video views.
So, what’s the difference between the two campaigns?
How does TikTok promotion work?
Enhance existing video assets. Users and creators who wanted to enhance their existing public video. Music must be original or allow for commercial use.
Accessibility to analysis
Users and creators can access the TikTok promotion via mobile devices. They can also access additional ad results that include: ·
Age and gender of the audience involved ·
Video ad responses: video views, comments, shares, and likes ·
Number of visits to the website
Increase video views, increase followers, and more website visits. Perfect for creators. Account users must older than 18 years of age. You must also agree to TikTok’s various advertising terms and policies.
What about TikTok Spark Ads?
This feature gives advertisers the ability to boost existing posts or other organic content produced by other creators. Influencers can authorize brands to use their content through TikTok Ads Manager.
Accessibility to analysis TikTok
Spark Ads has detailed analytics with ad reporting compared to TikTok Promotion.
Campaigns with the Goal Reach, Video View, Engagement (beta), Traffic, Conversion, and App Install can be accessed via auction ads. While the frequency (beta) and coverage are accessible via TikTok’s booking announcements. TikTok Spark Ads offers wider audience targeting and ad controls.
Both of these options TikTok ads cost about the same, depending on your budget of course. Marketers can amplify the success of an organic post through paid ads by connecting the ad campaign with existing engaged users and target audiences. And with TikTok ad specs being as flexible as they are, there’s really no excuse to miss out on this marketing opportunity.
9 TikTok Marketing Statistics You Should Know
This marketing platform can be a powerful tool when used correctly as a TikTok business strategy. To help paint a more colorful picture, we’ll share a few stats that reaffirm this claim.
As of September 2022, TikTok has officially exceeded the 1 billion user mark.
Brands have experienced a 27% increase in recall using TikTok.
In its first year it averaged 1 million video views a day
TikTok’s ad revenue is expected to exceed $11 billion this year.
More than 90% of users use the app on an android device.
Being successful on TikTok requires a varied approach
When it comes to being successful on TikTok, it’s about knowing what tools you have available and applying them to meet the needs and wants of your target market. By combining both organic and paid content, you can ensure that your content reaches your audience every time, improving brand awareness and taking your brand to new heights.
Ghia Marnewick is a creative content writer for Aumcore, a digital marketing agency that specializes in SEO and creative content marketing services. She is passionate about finding new ways of sharing information with the world.
She Owns It accepts guest post submissions at https://sheownsit.com/guest-post-submissions/. If you have an article that would be of value to our community, please submit for approval.
All posts will be screened, links checked (limited to 3 and must be relevant), and author must be verifiable through a website and social media accounts.