3 Surefire Ways to Grow Your Pinterest Traffic

by Victoria Hockaday | Featured Contributor 

If you haven’t noticed there’s A LOT of information online about how to grow your Pinterest traffic.

(Okay, who are we kidding, you totally noticed).

So, if you’re wondering “what are the most essential strategies to grow your Pinterest traffic?” I’ve got you covered!

Here’s 3 surefire ways to grow your Pinterest traffic fast, so you can grow your blog traffic and email list.

Ready to rock and roll?

pinterest traffic

1. Niche Down Your Profile

Pinterest will try to do everything it can to determine what your Pinterest niche is based on your profile and your behaviour.

For example, the pins that you pin to your boards inform Pinterest about the type of pinner you are. Similarly, the names of the boards that you include on your Pinterest profile will let Pinterest know the types of content you’re creating.

But to give Pinterest more information about your profile, you want to niche down to blow up.

Here’s how to start: Think about what your ideal audience and what they want to learn from you. What topics do you love to talk about? What results have you created for you or others? Pick 2-4 blog categories that you’re going to write about and create a Pinterest profile with your ideal customer in mind.

2. Research Keywords

Most people believe that Pinterest is a social media site where women look at recipes or interior design.

But Pinterest is more of a search engine than it is a social platform. And over the last few years it has become a marketing powerhouse for bloggers small business owners to grow their website traffic and make money blogging.

Here’s how to start: Use the Keyword research tool to find the keywords that your ideal audience is typing into the search bar. For example, if your niche is website design, then this is likely to be one of your brand keywords. When you’re onboard with your keywords use them throughout your bio, pin descriptions and board descriptions.

3. Create Fresh Content

I found out the hard way that Pinterest isn’t as simple as creating an account and sporadically adding pins to it when I felt like it.

Instead, I learned that to be considered as a “high-quality pinner” on Pinterest I have to add fresh content to Pinterest. So, I made it my number on priority to create fresh content on my blog and update Pinterest with my blog posts.

Here’s how to start: Commit to writing at least one blog post per week (or at least bi-weekly). Once you get into a groove of creating content and publishing it on Pinterest, you’ll see a spike in Pinterest traffic before you know it.

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