The Power of Media… And Why You Should Harness It!

by Luana Ribeira

There’s no doubt about the fact that the media is incredibly powerful. It influences, it leads and it is all around us, everywhere we go. We’ve all taken action at some point due to something we’ve seen in the media. I have a question for you- are you harnessing the power of mainstream media for your business? If not, you are failing to take say yes to taking yourself and your business to a whole new level!

Here are the top reasons for you to harness the power of media!

Building Trust and Credibility

The number one reason that people don’t buy is down to a lack of trust. Trust in you, in themselves, or both. Being featured on TV or in a magazine that they recognise instantly lifts your credibility, positioning you as the expert on your topic.

This cracks the barrier of trust- if the media outlet they recognise are saying you’re an expert, you must be the real deal. What this also does is it helps them to build the trust in themselves to be able to get the result, as they would be guided by the top expert in the media.

More Money

When you are showing up consistently in the media, you will find yourself attracting more of your superstar clients. You know who I mean- those clients who are on your wavelength, who you adore catching up with and who can afford to jump in to your high ticket offers.

The people who are willing to pay more also expect a higher level. They want to work with the cream of the crop and you regularly featured in their favorite media outlets sets you apart from those who don’t dare enter that next level.
Anther side effect of being in the media is that you can, very justifiably, raise your prices. How much do you think your income would increase if you not only signed up more clients but you were able to charge more too?

Get Your Voice Heard

You weren’t born to hide behind a rock whispering your message to the ants. You’re a visionary leader who is here to make waves and to change lives on a global scale. To do that, you need to get right in front of your people and command their attention. You do this by getting the right sort of media and by speaking your raw, unfiltered truth delivering your message to the masses and calling them into your space.

Sometimes people say that they don’t like certain media outlets because they don’t like their values or what they talk about. If this is you, let me ask you this- if that’s the case, wouldn’t you want to change things by getting yourself on there with your positive message? I mean, you can moan about them all day long but that won’t change a thing and it definitely won’t move your business forward.

Slay Your Trolls

Have you had a troll attack yet? The fear of being trolled is something that holds a lot of people back from getting into the media and of course, being in the public eye opens you up to more of these heinous beings. However, you are now in a much more powerful position than you were if they were just trolling your Facebook page. You are proving yourself to be the real McCoy and have a platform where you can reach thousands and thousands of people with your truth. All Barry the troll will succeed in doing now is making himself look like an idiot sandwich. Sorry Baz!

More Opportunities

Media leads to more media… and also speaking and consulting if you choose to go down those routes. Your pitches will carry more punch when you can show yourself having already been featured by big names, and you’ll find that journalists and producers will come directly with more opportunities. The most challenging step is the first, but if you fail to take that step, you are missing out on a whole new world of possibilities!

I hope this has encouraged you to harness the power of media to skyrocket you and your business to crazy new heights.
You weren’t born to be ordinary… you were born to shine!


Luana Ribeira is a book & media coach. She helps entrepreneurs to skyrocket their business with a bestselling book, and by helping them get media publicity elevating them into celebrity status in their niche. Since she became a bestselling author, she has been featured multiple times on FOX TV, become one of FORBES top 21 Female Entrepreneurs to Watch in 2018, developed relationships with media outlets including Huffington Post, NBC, ABC, Miami Herald and many more; been booked for speaking gigs internationally and rapidly grown her audience taking her business to new levels. Luana currently resides in rural Portugal where she is setting up a fully sustainable, eco friendly animal sanctuary. She is also a black belt in kickboxing and has 2 homeschooled girls.


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