The Hidden Value of Joining Twitter Parties

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by Manon Leroux | Featured Contributor

What is a Twitter Party anyway?

It’s an event that can be held either online or offline, where people are actively involved in using Twitter. In some cases you get a chance to win free prizes!

Got your attention yet?

So who doesn’t like parties anyway, they’re fun, entertaining and we usually get to dress up. Are you curious yet as to what an offline party can possibly look like?

Just imagine being at a party, lots of people having conversation, laughing, having fun, except you are in your home viewing, it either on your computer plus if you don’t feel like it you don’t have to dress up (although that is the best part for me).

For today’s post I will be covering the hidden benefit of the online version of a Twitter Party.

First, for those who may have never experienced one yet, I will fill you in quickly. To put it as simply as I can, a Twitter party is basically a #hastag conversation. Yes, a whole bunch of Twitter users following a #hashtag, listening, engaging, participating in conversation – sounds like a party, doesn’t it?

So who can attend these? Anyone can join in, not necessarily followers of the event organizer – these are open to all. You can expect engaging questions, conversations and of course we often see prizes being given away as well.

Who promotes these online events? Pretty much anybody can. We see parties from brands, groups, individuals, etc.

Although there are many benefits of participating in these online events I wanted to mention one that might not be as obvious as well the obvious “fun and freebies!”

This hidden benefit of participating in Twitter Parties is that you make new connections and gain new followers.

Yes, do you see it?

Now you are joining in on a virtual conversation where many are listening and connecting. So this hidden benefit is gaining qualified followers, not just any followers, but highly targeted followers – these are real people engaging and using Twitter. I don’t know about you, but I have seen my fair share of bots, spam and everything in between. The concept of using this platform for free is awesome, but weeding out the riff-raff comes with the territory.

With this being said, I always look for creative ways to find new followers that will lead to more online connections and eventually grow my online community. By far this has been my favorite – I mean what better way to meet new people talking about things that I enjoy, not just putting up a front!

So if you do not have any followers planning Twitter Parties then do a search for the term and join one that is of interest for you. That way you’ll know the participants are a great match for your online community.


 Manon Leroux Social media manager by day, mother of two and dog lover by night, a well-dressed fashionista all the time – Manon Leroux is founder of Savvy Social Solutions, a social media manager directory helping small business owners find freelancers and social media manager attract clients.

As a serial entrepreneur, Manon brings a great deal of energy, passion and enthusiasm to every client opportunity.  After years of working with companies to deliver effective and strategic social media programs she turned her focus to launching and growing Savvy Social Solutions.  She works with social media managers and small business owners to understand their social media outsourcing needs, the goal of the directory is to provide a resource of credible SMM’s for small business owners.  Social Media managers can help small business owners efficiently use social media marketing to build their business by creating brand awareness, building online communities, increasing audience engagement and more.

When she’s not making the social media world a better place – one “Like” at a time – Manon is trying to coral her two sons, aged 13 and 15.  She benefits of more than 20 years of customer service experience: she understands the power of strong customer relations.  Her professional portfolio includes multiple Fortune 500 companies.

To connect with Manon:

Via email: | Twitter | Facebook | Google+

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