by Michelle W. Quinn | Featured Contributor
Are you maintaining social media for one or multiple pages ‘on the side’ while working a full time job?
Maintaining a social media presence can be a full-time job, which can be challenging if your full-time job requires your time and attention be spent elsewhere. Social media profiles can quickly fall into disrepair if left alone / out dated. An in depth audit, with reporting and update suggestions can help get things back on track.
A key part to creating a successful social media presence is developing a clear content strategy, and ensuring all pages, platforms and messaging are consistent. One way to do this is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, working with an external expert will run a thorough audit of all existing social media (including audience, reach and competitive benchmarks). Following the audit your reporting should provide a clear and easy to navigate roadmap where you are preforming well and what areas need improvement.
Are you on facebook, twitter and instagram (among others) all day, every day posting, linking, sharing till your mouse runs out of batteries?
On the flip side, you may be over-posting to your social media profiles, which leads to unfollows and loss in reach. While you may take great pain to keep everything updated and cohesive, without a clear strategy and content calendar your efforts can sink your social ship. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.
To learn more about how to run your own Social Media Audit visit out contact us page!
Michelle W. Quinn is the founder of MWQPR a Lifestyle Public Relations & Marketing Agency. A seasoned marketing, public relations and social media professional, she leads highly effective global marketing, communications, strategy and customer advocacy campaigns. She has experience across diverse industries, particularly Luxury, Retail, Technology, Travel, Hospitality, Financial Services and Consumer Goods in both corporate and consulting roles. Michelle has acquired a deep understanding of client profiles and needs from small business owners to the affluent global consumer.
Currently preparing to launch an online program for small business owners to embrace their social media and marketing strategy. Michelle is fluent in Italian and currently studying French. A quick wit, New York sense of directness and superstar Auntie, Michelle also volunteers with Ovarian Cancer National Alliance, supporting their Race Across America Campaign.