by Michelle W. Quinn
Social Media Audit: Ensure your current efforts, strategy, and pages are optimized
Are you maintaining social media for one or multiple pages ‘on the side’ while working a full-time job?
Maintaining a social media presence can be a full-time job, which can be challenging if your full-time job requires your time and attention to be spent elsewhere. Social media profiles can quickly fall into disrepair if left alone / outdated. An in-depth audit, with reporting and update suggestions, can help get things back on track.
A key part of creating a successful social media presence is developing a clear content strategy, and ensuring all pages, platforms, and messaging are consistent. One way to do this is by conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, working with an external expert will run a thorough audit of all existing social media (including audience, reach, and competitive benchmarks). Following the audit your reporting should provide a clear and easy-to-navigate roadmap of where you are performing well and what areas need improvement.
Are you on Facebook, Twitter, and Instagram (among others) all day, everyday posting, linking, and sharing till your mouse runs out of batteries?
On the flip side, you may be over-posting your social media profiles, which leads to unfollows and loss of reach. While you may take great pain to keep everything updated and cohesive, without a clear strategy and content calendar your efforts can sink your social ship. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.
To learn more about how to run your own Social Media Audit visit our contact us page!
Founder of Lifestyle Public Relations & Marketing Agency, MWQPR. A seasoned marketing, public relations, and social media professional, she leads highly effective global marketing, communications, strategy, and customer advocacy campaigns. She has experience across diverse industries, particularly Luxury, Retail, Technology, Travel, Hospitality, Financial Services, and Consumer Goods in both corporate and consulting roles. Michelle has acquired a deep understanding of the affluent global consumer.
Michelle resides in San Francisco, CA running a successful Marketing & PR firm. Holds a bachelor’s degree in Business Development & Global Communications from the University of California Los Angeles and received a certification from the University of Business Marketing in Bologna, Italy. Michelle is fluent in Italian and currently studying French. With a quick wit, a New York sense of directness, and a superstar Auntie, Michelle also volunteers with Ovarian Cancer National Alliance, supporting their Race Across America Campaign.
