If you want your online content to gain traction, you need to know about SEO – search engine optimization. One of the main areas of SEO is key words. Without those key words, you’ll make it difficult for your audience to find you online.
Why not utilize the SEO approach with your presentations? In my blog post Keep Calm and Get to the POINT, I talked about staying focused and getting your message to your audience immediately.
Key words are imperative! Make your key words your SEO: significant, exciting, and objective!
Select appropriate words to make that point. An SEO for presentations should include:
- Significant – use words that have significance, along with stories and examples that are significant to your point.
- Exciting – bring life to your presentation with words and adjectives that create emotion and excitement.
- Objective – know your intent, be factual and tangible.
Everyone in the audience wants to take away a message so focus on optimizing your key words so that they are remembered by every person in the audience. Don’t make the audience search for the message … just like you don’t want them to search for your website! Utilize those key words to give your key messages and your audience will be your followers!
Keep Calm and use the SEO approach!
Marianne D’Alessandro knows how busy an executive can be. Marianne has been an Executive Assistant for 30+ years. She has supported many, many, many senior level execs and is now working toward her own virtual assistant business. Her goal is to save time for her clients by looking after their admin tasks. When it comes to public speaking, she conquered her fear more than 20 years ago by taking, and now instructing, the Christopher Leadership Courses of Canada. The highlight for her was traveling to China to train instructors to teach the course there! Marianne loves seeing people take the challenge and conquer the fear by “taming those butterflies!”