A recent research highlighted the importance of marketing for small businesses, including building brand awareness for increased sales and stronger competition. However, many small business owners deal with budget restraints, making it challenging to promote their trade. Despite these challenges, there are a few simple ways to help you put your brand out there, which is especially reassuring if you have limited time to conduct your own research and figure out ways to promote your business without burdening your wallet. Below are eleven low-cost marketing ideas for your small business.
1. Maximize your email
Although social media has become more popular these days, email marketing is still a precious tool for your business, which you shouldn’t overlook. It’s still a powerhouse in marketing, with an average return of $23 for every buck spent. If you’re wondering how to get started, there are a few resources online you can use to craft, send, and track email campaigns in a snap. Plus, it won’t break the bank. Most of these premium resources allow you to test it out for free for 30 days, too.
2. Leverage local SEO
Local SEO is a great way to get your business noticed right in your backyard. It’s all about making sure people in your area can find you online when they’re searching for something local. You only need to register your business on Google with a complete profile, including your address, and you’re off to a good start. But here’s the trick: include some location-based keywords throughout your site and profile. For instance, if you’re in the plumbing industry, you can use terms like ‘Nashville Plumber.’ That way, when someone in your neck of the woods needs what you offer, you’re right there at the top of the search results.
3. Host an event
There are many compelling reasons why you should attend industry events. But when you have something valuable to share, consider being the organizer instead of the attendee. Hosting an event is like throwing a spotlight on your brand, showing off your skills and what makes you stand out. It also helps you connect with potential customers all in one go while allowing your personality to shine. The idea may seem like an expensive venture, but you can keep the cost in check by using your own space as the venue.
4. Form brand partnership
Brand partnership involves teaming up with other businesses to achieve greater reach. This step allows you to bring something unique to the table, and together, you’re unstoppable. By joining forces, you tap into each other’s customer base and sprinkle some extra value on top. Sure, finding the perfect match might take a bit of research, but it’s worth it.
5. Make good use of LinkedIn
Although many people overlook LinkedIn when it comes to marketing, this platform is like the unsung hero of social media. Many people only create an account, update their profile, and call it a day. However, an effective marketing strategy goes beyond that. Connect with people and engage with them; share your thoughts, your posts, sweet deals, and everything in between. You may also get involved in groups, share your expertise, and engage with others’ great content, too. Beyond selling, you want to build relationships, showcase your expertise, and earn that trust. And don’t forget to get your whole team in on the action.
6. Get some awesome business cards
It’s time to up your networking game with some creative business cards, which can subtly but effectively put your business out there. Every time you shake someone’s hand, slip them a card to spread the word; even if it’s just a glance at your card, every little bit counts. If you’re unsure what to put on your card, there are a few design and printing services that can help you with everything you need to put together the perfect business card and achieve your desired results.
7. Create data-rich infographics
Infographics are visually captivating and easy to understand, giving people more reasons to share them. Hiring a designer to create one for you can be costly, depending on the scope of work. Luckily, you can work around it through DIY. For instance, nifty tools like Canva offer an easy way to design your own masterpiece without breaking the bank.
8. Apply for business awards
If you haven’t thought about winning some shiny business awards, now is a good time to reconsider. Business awards are like virtual badges of honor for your company, and posting them around, including on your website, can be an instant credibility booster that can significantly amp up your sales strategies. And if there aren’t any in your industry, you can think outside the box by creating one. As mentioned earlier, hosting events puts you in the spotlight, so imagine what one that involves the entire industry can do for your brand. It’s a win-win situation with more connections and more collaborations.
9. Publish great content
Publishing great content is a proven low-cost marketing strategy. Not only does it show off your expertise and passion for helping people, but it also puts you on Google’s radar. According to a Content Marketing Institute survey, 58% of B2B marketers say content helped them earn more in 2023, proving its effectiveness. If you’re worried about writing good content, remember that the best content isn’t about fancy words but your ability to speak your audience’s language, plain and simple. So, skip the jargon, just be yourself, and allow your expertise to shine through.
10. Get your business on Quora
Quora is a hub for getting advice and answers to all your burning questions. Your potential customers might be hanging out there, too, looking for solutions. So, jump in and join the conversation. Use Quora to not only understand what’s keeping your customers up at night but also to swoop in with some helpful solutions. It’s a good way to build your brand while driving traffic to your website. Loads of small business owners are already tapping into Quora for industry insights, and you can, too. Just dive in and start asking the real questions, like what your target audience is craving and what problems they’re facing. Show off your brand’s expertise in a genuine way, and watch those connections grow.
11. Host a social media contest or giveaway
Hosting a social media contest or giveaway is a terrific way to build some buzz around your business. Although you may have to spend a little for a prize or to offer a sweet deal, the flood of new leads and potential customers will make it totally worth it. According to business marketing experts, social media contests increase engagement, boost brand awareness and subscribers, and collect rich data. Even if you’re on a shoestring budget, don’t sweat it, as you don’t need too much to get people excited. Something as simple as fancy water bottles or cool backpacks can do the trick. There are tons of contest ideas out there, but the hack is to get people to like, follow, and tag your business or their pals to spread the word.
Whether you’re running a budding startup or a brick-and-mortar business, marketing is your best friend when it comes to growing your company. Even if you’re on a tight budget, you can still create awareness for your brand using the savvy, low-budget ideas highlighted above to market your business. It’s all about using what you have to make the biggest appearance in the business world and achieve your desired results.