by Anne Day | Featured Contributor
Change your focus from making money to serving more people. Serving more people makes the money come in.”
So often we get caught up in the numbers game – be it number of sales or number of people attending an event or number of members. But when we do that, we run the risk of diminishing what we are offering as our focus is on the money, not on the customers.
And people can pick up when you are treating them just like a meal ticket. I am sure we have all been in situations when we’ve felt nickel and dimed or treated shabbily. It doesn’t feel good and you leave feeling somewhat disillusioned and disappointed. Yes, we have to keep an eye on the bottom line, but when that is all you focus on, to the detriment of fostering meaningful relationships, then I suspect your business suffers.
I was reminded of this when we had ten people registered for a lunch meeting. “Only ten women,” I thought to myself and I questioned whether we should cancel or not. I am so glad we didn’t, because the right ten people were there, and they rallied around one of the women who needed a boost, and who received encouragement and support from the others.
She left with her head held high and the other women also had a bounce to their steps because they knew they’d made her day and had made a difference. I believe that is what it is all about, not the number of participants, not the money made, but helping each other.
It served to remind me of why I started Company of Women in the first place and was a lesson I needed to learn that day. Sometimes we can wander off track and get caught up in the chase for the all-mighty dollar, but when you are genuine, honest and care, I have to believe that others pick up on your authenticity, and your business benefits, and in turn so does your bottom line.
But she found working for yourself can be isolating and so eleven years ago she started Company of Women as a way to connect and support women entrepreneurs. Today the organization has six chapters across the GTA and beyond, and over 300 members. In 2009 she received the Entrepreneur of the Year Award in Oakville and the TIAW World of Difference award for her work in supporting women internationally. Over the years she has helped thousands of women grow professionally and personally through her programs, services and personal encouragement.
She is the author of three books, the most recent being Day by Day – Tales of business,life and everything in between. She is a regular business columnist with Huffington Post, and blogs for numerous other publications.