Stephanie Nissen | Featured Contributor
As a social media marketer, I spend a great deal of my time on my laptop, my tablet, and my smartphone. But that doesn’t surprise anyone – online marketing is what I do! But, the best thing I did for my business was to do the exact opposite. I took my business offline and I grew exponentially. Here are a few of the things I did and why.
1. Local Networking Groups
Joining the local networking group in Washington, Missouri was been the best thing I did for my business in 2014. I work with small business owners and independent contractors as my niche in social media marketing so the people who need me aren’t online yet. I have to go to them and I found a great group just 20 minutes away from me. I learn a great deal from entrepreneurs and professionals who’ve been in their industries for over 20 years and there are still newer business owners like myself. It’s an eclectic group, called The Prospectors, which works to refer business to each other and build authentic relationships.
2. Print Marketing
Having a physical business card that I can hand out to people gives an instant impression of my business when it comes up in conversation. Additionally, I have friends who ask for a few of my cards so they can refer people to me. Also, going back to the 1st point about connecting locally with my market – the more old-school business owners expect that I have a business card. I’ve met a few people now that do online digital business card exchanges which really alienates yourself to the people who need your services the most.
Print marketing isn’t limited to business cards. Try out a billboard, postcards, a listing in the Yellow pages, or swag like pens and branded items. People will try to tell you that this type of marketing is “dead,” and it’s not. Not by a long shot.
Connecting with industry influencers and people who are just crushing it in your field sets you apart from the thousands of other Twitter followers you have. I love that I got to meet top marketers like Kim Garst, Donna Moritz, and Syed Balkhi at Social Boom 2014. I met them face-to-face, shook their hand, and had an actual conversation that was loaded with value for my business and me. I’m attending Social Media Marketing World 2015 and have a few other conferences lined up for the rest of the year. Introduce yourself to the people you admire! This is how we grow – it’s in our connections!
Those national trade shows and conferences are filled with experienced speakers who can command thousands of dollars in speaking fees. I can tell you, I’m not there yet. But this type of offline marketing is important! I’m getting there by volunteering my time and knowledge for my local Chamber of Commerce, for the business owners I met in my networking group, at regional events, and for anyone who needs a social media marketer who’s passionate about what they do. It helps me grow my professional public speaking skills and helps set me apart as an expert in my field.
These are the four offline marketing techniques I implemented for my business in 2014 and have continued into 2015. Have you tried these? How did it work out? I’d love to hear about your favorite offline marketing tactic.
Stephanie Nissen – Social Media and Marketing Consultant at Nissen Media, LLC
As a woman small business owner and solopreneur, Stephanie knows that running a business takes time, knowledge, flexibility, and passion. Some of the hats she wears at her company include Social Media Manager, Blogger, Copywriter, Website Designer, Marketing Consultant, Email Marketing Campaign Manager, and Social Media Coach.
Stephanie works primarily with small and local businesses but still enjoys marketing for large brands. Most of her clients fall into one of these categories – small business, real estate, coaching, and online marketing. Her educational background is in web development but her passion is in marketing.
Personally, Stephanie is “social media obsessed”, a proud Mom to an active toddler, active follower of Christ, and way too competitive at board games!