Role Modeling Your Way to Success by @jennaubert

by Jenn Aubert

Imagine starting your entrepreneurial journey knowing that you could impact hundreds, thousands, or even millions of other women on this same path, would you do some things differently right now?

Would you show up in the world each morning focused, inspired and productive? Would you consistently, almost religiously, align your purpose with your work and your work with your purpose? Would you stop wasting countless hours on Facebook and instead work diligently on what makes the biggest impact? Would you shine a bit brighter, speak up more frequently, and even shout with excitement about your business?

If you could start on Day 1 of your business knowing that you will be an example – a role model – of success both personally and professionally for others, might you change a few things?

Role models have become rather passé in recent years but that is changing. The word has been tossed around to explain everything from ill-behaved but talented athletes and reality show divas to innovative leaders and philanthropic and conscious business titans. In an age of innovation and creativity many people shy away from looking at others to emulate, fearing it may appear like they’re being inauthentic. But that is short-sighted.

As women entrepreneurs we have few female examples of role models that come to the forefront of our minds. But in actuality there are role models everywhere if we only look. There are over 8.6 million women-owned businesses in the U.S. alone so models of success are everywhere. Not only does it behoove us to seek out role models to learn from but if we begin our journey knowing we will be a model for others, our paths might be more powerful and inspiring.

It is truly our time to step up to be role models for the millions more women who will join us on this thrilling path.

Starting the journey with this in mind, here are some suggestions that will not only impact you personally and financially, but will impact the lives of others as well.

Mind your Mindset
Work through the mental and emotional obstacles that keep you small – the fears, self-doubts, and sabotaging behaviors. You are potentially wasting years of your life because these niggling thoughts are holding you back. Regularly scrub the decks of those salty, grimy thoughts.

Shine and Be Seen
Stand up and be seen – either in your community or on CNN. Visibility isn’t just optional. Not only do you need to share your business (that’s just good PR) but you need to share how you’ve created success so that others know it’s possible.

Create a Community
Not only will this expedite your learning and growth but the power of community will naturally create a place of sharing, collaboration and powerful connections.

Build a Team
It is important to seek out quality mentors, advisors, coaches and others who can help you on this journey. Ask for help sooner rather than later. Surround yourself with quality people from your assistant to your accountant. Everyone you hire, contract or consult should be people who have the same level of integrity that you exhibit. Create the foundation for success and get support early.

If all this scares you, it should. This requires stepping outside what is easy and comfortable but ultimately it will be positive for your well-being, profitable for your business and will contribute to the world in the best way possible.

We are all in this together – why not show it.


Jenn AubertJenn Aubert is an author and entrepreneur. Her first book Women Entrepreneur Revolution: Ready! Set! Launch! (Balboa Press, 2014) explores the traits, mindset and motivation of successful female entrepreneurs and the role models in their lives who have influenced them. Personally, she adores inspirational quotes, all things French (yes, that does include wine), Deepak Chopra and a comfy pair of ballet flats. She lives in the Bay Area with her husband and adorable son. You can follow her adventures at:

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