Savvy Mascot Marketing Advice By Successful Women Entrepreneurs
Women entrepreneurs always need to do extra to break the glass ceiling. But it shouldn’t keep you from pursuing your dreams and goals. You just have to get extra smart with your strategies to beat your male counterparts. Mascot marketing can give you an edge.
Research shows that these characters do move the needle, with campaigns using them making 41% more profit. Are you looking to up your game in the world of mascot marketing? You can do it without burning a hole in your budget and making tons of effort.
All you have to do is show your creativity, and women are inherently better on that front. Let us help you with some tips to leverage mascots to boost your brand and create lasting impressions with your audience. Here you go, lady boss!
Stand out from the crowd
This one’s a no-brainer because you’ve got to stand out in this crowded market. It boils down to creating a memorable personality for your brand. Take inspiration from leading women entrepreneurs like Sara Blakely, the founder of Spanx.
The little red devil character she chose for her brand set it apart in the market. Think outside the box and design a mascot that reflects your brand’s personality and values. Your audience will surely love it.
Connect on an emotional level
Mascots are more than cute faces plastered on merchandise. They can create emotional connections with your audience if you get creative with the design.
Women are better at connecting with people, so use your power and empathy to create a mascot design your target audience feels connected. Let it represent your brand’s vibe and resonate with the buyers’ needs.
Maintain consistency
Successful women entrepreneurs emphasize the importance of maintaining consistency in mascot marketing initiatives. In simple words, the character should look the same everywhere- your website, social media, billboards, and print ads.
Investing in Custom Mascot Costumes is a great idea, as you can reuse them for events and retail promotions. Quality should be a priority when buying costumes because it translates into durability.
Embrace social media
Social media is the branding playground in current times. Take notes from savvy entrepreneurs to leverage social media for mascot promotions. Make it the star of your social media accounts.
Let the character interact with your followers and humanize your brand. Beyond creating an online buzz for your brand, a mascot can help you create avid followers.
Keep it fresh and evolving
Remember that change is the name of the game when it comes to branding assets, and mascots are no exception. Successful women entrepreneurs know that sticking with the same old character forever can get your marketing plan on the wrong track.
Keep pace with the trends and reimagine your brand mascot to keep it fresh and exciting. Be ready to update it as your brand evolves.
Successful women entrepreneurs know how to rock the mascot marketing world so you can follow them for some valuable advice and inspiration. These actionable tips can surely help you slay the mascot game and make your brand shine brighter than ever.
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