The Secret To Bridging the GAP Between Your Message and Your Copy by @slideberry

by Ling Wong |

Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That SellsThis article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications.

Is this happening to you:

You buy courses to learn the latest and greatest marketing strategies and promotional tactics. Your invest money on the newest tools and eagerly pump out content as prescribed by the countless templates and checklists.

Then… cricket.

Amidst all the chatter in the marketplace, any “new” promotional tactic gets old after a month or two. We’ve grown immune to noise without substance.

“Freshness” is no longer about deploying bright shiny objects. We need good solid materials that can stand the test of time.

“Freshness” is perceived when your point-of-view gives your audience a breath of fresh air – a different perspective, a new understanding of their world.

To turn bright shiny objects into meaningful and effective marketing, we need to understand the GAP…

On one side, there are all sorts of coaching and programs to help people get “clarity.”

On the other side, there are tons of training on strategies and tactics, not to mention a slew of tools for implementation.

There’s little to bridge the space between the two.

The GAP happens when the good stuff in your head doesn’t get communicated to your audience in a way that delivers transformation.

How do we translate the “clarity” in your head into marketable content to make those tactics and tools deliver meaning?

How do we come up with meaningful input for impactful marketing?

Your Facebook ad won’t be effective no matter how much you know about the mechanics of setting up a Facebook ad, if the copy you put in those ads sucks.

WHAT exactly are you popping into those social media profiles, pretty website, press kit, or email campaigns so they truly communicate who you are, make you stand out and portray you in a way that connect and resonate with your audience?

What’s the secret sauce to building an online presence that makes you proud and gives you just the right words to sell your products and services with 120% confidence?

The answer lies in getting clear on your values, convictions, life experiences, skills, and talents, mapping your message to your niche, communicating your expertise through the lens of your unique points-of-view – and turning this deep understanding of YOU into a unique personal brand.

A strong personal brand gives you the foundation for powerful copy.

Great content doesn’t come out of nowhere. Copywriting is NOT an afterthought. 

A strong personal brand bridges the space between “clarity” of your message, and powerful copy that not only sells but also amplifies your confidence and motivation.

A strong personal brand gives you the meaningful input for impactful and effective copywriting and marketing:

  • It helps you stand out from a sea of competitors and establish a leadership positioning.
  • It boosts credibility and expert status, which in turn earns trust that leads to conversion.
  • It makes your business memorable and keeps it top-of-mind.
  • It embodies a clear message that attracts loyal clients and customers willing to pay a premium fee because the deep resonance makes your offering more than a “commodity.”
  • It allows you to better communicate your brand identity and control how others perceive your brand by being consistent across all touch points.

In my new book, I reveal the 5 critical layers of a powerful personal brand, and how to turn it into meaningful and effective marketing communications. I invite you to check it out here.


Ling Wong :: Intuitive Brainiac | Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.

Get her new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications here.



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