Inclusive leaders know when to ask vs. tell. One of the many conundrums of leadership is knowing when to tell versus knowing when to ask an employee to come up with their own idea and/or solution. Leaders are often drug into problem solving situations or idea generation brainstorms and expected to have all the […]
by Jordan Brannon Long-form content is generally viewed as a more robust approach to marketing content. It’s usually defined as content that is between 1,200 and 1,500 words or more, although some commentators would recognize long-form content with as few as 1,000 words. Ultimately, however, long-form content is about more than a higher word […]
When I fell pregnant with Edvin, my finance brain started mapping out all the various plans, budgets, expectations, needs, desires and priorities, and not least of all, the financial STRESS I was expecting. After becoming a mother I was left with a few new financial lessons and habits. But it was only when I […]
You’re so excited about your business, story, and achievements that you could talk about them for ages. As a fellow entrepreneur, I get it. As a copywriter, though, I have to be honest: this is harming your brand and alienating your audience! Some examples? “We’re delighted to announce that…” “At [company name], we pride […]
by Bevin Farrand As business owners, we’re inundated with messages about how important mindset is to our success. Especially in the digital entrepreneurship space, personal growth and high performance are front and center in our daily lives. But what if mindset (as it’s currently taught), isn’t necessarily the most powerful tool to keep in your […]
In 2021, we were allowed roughly 3.6 million opportunities to begin the journey of instilling a confident can-do attitude in our children. Each time a child is born, it becomes our duty, as moms, aunts, sisters, and grandmothers, to ensure that we provide a positive environment that encourages curiosity, communication and growth—but it is […]
What motivates you to work on your business every morning? Is it getting up at 6 am to meditate, doing your 30 minute HIT class, writing your gratitude journal and blending a superfood smoothie before the sun has even risen? Be honest, is it really? Jeez Louise; just reading this could leave you […]
Does your business have good personal branding? A common misconception people make is that they think branding is JUST a design. But in reality, it’s more than that. So what is it then? Personal branding is how you promote yourself and your business (think of it like influencer marketing). It is a combination of […]
by Lucy Jackson If your business fails to take off the way you expected it to, or sales have become increasingly slow, it will likely be incredibly disheartening. However, there are several things you can do to help save your business and start building a consumer base. 1. Identify reasons for the decline […]
by Renee Marie Smith Congratulations! You won your dream vacation. There is one condition; you must travel alone. Will you go? After fifteen years of solo travel, I will help you say yes. I was a timid little girl, and my mother reminded me that I would not come out of my room after moving […]
