Influencer marketing is the latest development to shake up the digital marketing landscape. Once an experimental channel, it has grown exponentially in recent years, reaching $6.5 billion this year, and expected to reach $10 billion by 2020. Now a mainstay of marketing organizations, figuring out how to get the most out of it is […]
Political issues are human issues and they don’t stop at work. The right to vote is a fundamental part of a functioning democracy. Yet, voter turnout in the United States over the past decade continues to lag, averaging 60% in presidential elections and 40% in midterm elections. Of the many reasons why people […]
2020 and 2021 were a years everyone would like to forget in a hurry. While every kind of business suffered because of the pandemic, the impact was especially bad for sales and marketing people. With spending habits changing dramatically because of the uncertain situation prevailing around consumers, businesses need to have a re-look at […]
The term work-life balance used to make me think of one of those old-timey brass bankers’ scales – the one where if you put something on one side, it leans that way, and then you need to add something to the other side to balance it out again. This is the worst visualization of […]
With 54% of people pleasers being women (myself included!), it’s time to put our collective foot down and engage in the ultimate act of self-love: prioritizing ourselves. If you identify as a recovering people pleaser (or have people-pleasing tendencies you want to nip in the bud!), read on for 3 crucial action steps to […]
What if you could turn your success into a step-by-step guide for other entrepreneurs… and add upward of $5K/month to your income doing it? It’s no secret that the online course industry is booming. In 2019, the online learning industry was valued at $80B. That number is set to more than double by […]
How do I know if I need a VA? Like most business owners, you’re probably juggling many balls at once. You might be trying to manage your social media accounts, keep track of customer inquiries, and handle all the other day-to-day tasks essential to keeping your business humming. Wouldn’t it be great to have someone […]
Podcasts are an excellent way to learn about different topics to help you in your business. The great thing about podcasts is you can listen to them when you are driving, working out at the gym, doing necessary but boring tasks at work or plain relaxing or going for a walk. We have some great […]
15 of the best side hustles for women who want to make money online As a single mom of 4, I consider myself a side hustle expert. The queen of the side gig. A moonlighting maestro. A freelancing aficionado. A gig economy guinea pig. For me, starting a business, was a dream that sprouted […]
I felt my daughter watching, that quizzical look in her eyes. She noticed when I cooked separate meals for myself, when I turned down my husband’s pancakes, and when I didn’t swim with them in the ocean. It was always no. One day – Mommy, why aren’t you eating toast with us? I didn’t […]
