by Arti Sharma | Featured Contributor
Every minute of every day, you may be losing money. Not money that you have, but money that you COULD have in your pocket. In 2016, it is imperative to a have website if you have a business. But, if you think throwing a website up and updating it once a week is enough, you are wasting your time and resources. It is much more complicated. Remember- the internet is a vast ocean of constantly-changing information; people need to be able to find you in the cacophony. Your marketing strategy needs to be more nuanced. This is where search engine optimization (SEO) comes into play. Basically, SEO refers to how easy it is to find your website through basic web searches. If it is easy to locate, people will be more aware of your products and services. But if you are buried on page 7 of a Google web search, your business will suffer. So, how do improve your SEO? Try some of these tips:
Develop a Marketing Plan
Your strategy has to be more nuanced than simply maintaining a website and an Instagram account. A plan has to be in place to bring your name to the forefront of web searches. What buzz words are you using? Have you been taking advantage of trends? What are the web habits of your demographic? What is your SEO strategy? You can put a plan together yourself, but it is always better to leave in the hands of the professionals with experience.
Figure out what your keywords are early and use them often. People will lose confidence and switch keywords. Consistency is very important. Make sure you are using the keywords in page title, URL, and use variations of the keywords throughout the text to maximize your SEO.
Google recently announced that mobile searches have now surpassed desktop searches. People are doing more of their searching on their phones and tablets as opposed to their offices. This is important because it means that your website must be mobile-friendly in order to improve your SEO. Meet your audience where they are searching.
Videos and Pictures
Online video advertising has been on the uptick for several years and has shown no signs of slowing down. People like to take in their marketing through micro videos. Having more of these means that your content will show up in more search engines.
If you don’t know analytics very well, make a point to learn or hire someone to do it for you. Either way, don’t ignore analytics. This information can tell you everything you need to know about what marketing strategy you should be using.
Learn, study, and put analytics into action.
These are just a few pointers to help you optimize your SEO, but it can be a challenge, especially if you are new at it. In order to fully maximize your online presence, it is best to rely on the experts. Measure Marketing has been meeting the needs of businesses with their digital and online marketing strategies for almost a decade in the Toronto area. With a combined 35 years in the business, our creative team will craft innovative and out-of-the-box marketing solutions that will help optimize your SEO. Contact us today and find out how we can meet all of your online marketing needs.
Arti Sharma is the Chief Marketing Strategist and the Founder of Measure Marketing Results Inc. Arti has been helping businesses market themselves more effectively for over two decades. For the past 10 years, she has developed her niche in online marketing and now leads a team of digital marketing strategists and content marketers that help businesses of all sizes get found online and convert traffic to leads and customers. Measure Marketing and Arti’s core mission is to inspire and influence progressive businesses and educate them to achieve a larger impact with online marketing.
Arti has been hired to speak at various industry events over the past years and now actively educates her tribe using her blog and industry publications. She was also the host of Entrepreneur TV; show produced by Rogers that aired in Ontario, Canada. You can learn more about Arti Sharma and Measure Marketing on her website at www.measuremarketing.net.