by Gretchen Pritts | Featured Contributor
As a business owner one of the most important AND the most frustrating parts of your day to day activities is marketing. For many of us – when it comes to marketing – we end up feeling confused, frustrated and disappointed.
Maybe you’ve invested money into trainings or blueprints that are “guaranteed” to produce the results you envision.
Often these investments fall short.
So what’s going on? Is it you? Is it your business model?
The good new is – we’ve all been there at one time or another. So you aren’t alone.
The other piece of good news is – you can easily turn this around.
By tapping into your own marketing genius – yes really – you have a marketing genius inside of you – you just need to find her 🙂
Check this out for a little support …
5 Steps to Becoming Your Own Marketing Expert
1. Put down the blueprint
Okay so here is the thing – if you’ve been in business for any length of time, you probably have an accumulation of blueprints and trainings sitting in your library. You might pull a little from here and a little from there. And then you buy another one – so you change direction and jump on the next shiny object. I know when I’m doing this because I kinda feel like a dog – unfocused and moving from one exciting thing to the next.
So what I’m encouraging you to do is to put them ALL down. Commit to putting them aside for 90 days.
2. Be still your mind
After you make the commitment to put aside the noise and distractions – now the fun begins. This starts with learning how to tap into your inner marketing guide (believe me – she is there)!
Over the next 90 days make a commitment to quiet your mind and listen to your guidance. At first this might be tough – but try a minute or two to start. Ask a question to your inner guide and quiet your mind to listen to the answer. When fear, what ifs or how to’s pop into your head – notice them and watch them drift by. Be curious about what comes up for you.
3. Feelings matter
So here’s the thing about marketing – what you put out there has to feel good to you. It needs to be authentic and YOU need to be excited about sharing your message. If you have something that doesn’t feel right, then it won’t feel good to those receiving the message. As you gather your inner guidance – notice what feels right and good and move ahead with that – this is a great place to start!
4. Remove all attachment
Okay so this is a toughie – our businesses our are babies. We want to be successful, right? So when we put our marketing out there, we want to see results. But the truth is that some things will work and some things will not. For you to maximize your marketing efforts, you need to stay unattached to whether it works or not. Remember it is all part of the learning. From the moment you put it out there – even though it feels good and you love it – remove your attachment to the results. Just let them be …
5. Test and retest
Because you’ve removed your attachment to the outcome, you are able to gather your results. Look at them objectively and make tweaks when needed. If something is less than satisfying – try making a tweak and testing that. Sometimes the tweak can be a simple change in image or headline. And other times you’ll discover that you need to try something completely different. The point is that as a business owner we are constantly testing and retesting to find out what works.
Here’s the thing about marketing – it will always be a part of your business. So you might as well learn to love it and that starts with YOU!
Enjoy the ride 🙂
Gretchen Pritts is a Certified Coach and Reiki Master that specializes in marketing strategies for healers and other spiritual entrepreneurs. She is PASSIONATE about healing this planet, and is able to do her part by helping her clients share their gifts and unique healing modalities with the world.
Because of this passion, she is on a mission to help bring her clients into their marketing. She ensures that each person she works with is completely infused into their marketing – so it feels authentic to them and attracts more clients that are right for their business and mission.
Through a co-creating process, Gretchen helps pull each person’s inner marketing guide out, so they can create a business that they adore AND brings the results they desire. You can learn more about Gretchen at gretchenpritts.com.