The 4 Benefits of Hiring a Business Coach

by Cheryl Garrison

Are you considering hiring a coach or mentor to help you start and grow your new business? Well, below are a few things to consider as you make this decision. I know for me, working with a coach made all the difference in being profitable and pretty much falling flat on my face. A few years ago, I was literally at the point of closing a business because I was doing so poorly. I had invested thousands of dollars in starting the business but wasn’t making any money. In fact, I only earned $2000 my first year in business. Disaster!

After many sleepless nights of tossing and turning trying to figure it out, a fellow business owner recommended that I hire a coach. It was a foreign thought to me, but I wanted things to work out and I didn’t want to lose all my investment so I did just that. To make a longer story short, the next year I ended the year with over $200,000 and I never looked back. The lessons I learned helped me in multiple businesses and I have made a substantial amount of money being an entrepreneur

Here are some of the benefits of hiring a coach:

  • Unbiased Support – a coach will tell it like it is. Friends and family want to spare our feelings and will tell us that we have a great idea or are doing great when conditions are totally opposite. A coach will give you an unbiased assessment of how your business is doing, what you can do to correct it and then support you as you turn it around.
  • Accountability – a coach will hold you accountable for the goals you set for yourself and your business. A coach will help you create an action plan with goals and objectives that can be measured. Accountability will hold you to making the sales calls you have decided to make, create programs that need to be created, stick to a social media strategy that works! Accountability is the biggest benefit you can get when working with a coach.
  • Motivation – there is nothing like having a positive and spirited fan club. A coach will be the head cheerleader when it comes to keeping you motivated to reach your goals. When things aren’t going well, a coach will help you affirm positive thoughts and take action to get back on track.
  • Expert Advice – a coach will have the knowledge and experience you need to start and grow your business. A coach will help you write a business plan, lead you through the steps needed to legally set up your business with the state and federal government, create a marketing plan and do all the tasks necessary to go from zero to profitability. How better to learn than from someone who has already achieved the success you are wanting to achieve.

Do you need a coach? Only you can answer that. As you can see, the benefits are worth the investment.


Cheryl Garrison is a business coach, speaker, author and champion for women over 50. Her desire is to help women re-invent themselves through business ownership. She encourages women over 50 to take their decades of skills and expertise and turn them into a thriving business.

For more than 30 years, Cheryl has been an entrepreneur and has earned well over a million dollars from her various ventures. As a business owner, she was awarded numerous Business Excellence awards.

She has been a featured speaker at several women’s conferences and networking events including 2015 Womanpreneur conference which was live-streamed to over 15,000 women, Women Who Prosper 2016, Women’s Information Network Summit 2016, Sisterhood TeleSummit 2016, Be-Well Mastermind 2017 and 2018, and numerous workshops including Don’t Retire, Refire! and Passionate Purpose.

As a coach, Cheryl works one-on-one with her clients in addition to doing group workshops.

Cheryl created 50Something Lifestyle to help women deal with the ‘now what’. “Just because we are 50Something, it doesn’t mean that we are ready to be done. We are strong, vibrant women ready to create the lifestyle of our dreams.”

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One Reply to “The 4 Benefits of Hiring a Business Coach”

  1. Tarrison Rose

    Wow. Thank you for sharing this! Amazing information!

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