by Kristal Reagan | Featured Contributor
I tried to make this just 5 especially since so many coaches use 3 or 5 when pointing out what you need or what you should omit in an area of business. I just couldn’t keep it to 5 so I had to go with 6, plus I like even numbers. Keeping it at only 6 was hard as well and each point has other points to consider and elaborate on. So let’s start with #1:
1. Contact Information-People need to know how they can get in touch with you. The very least you need is an email address or contact form. It’s best to include a phone number and if you have a brick and mortar office/store make sure you include your physical address with a map would be ideal. Also include all your social media connections and I don’t mean in the sidebar or in your header but put these within the page so it’s easy for people to find you. *Note: When putting your email on a webpage to keep the spam bots away make sure you load it as an image or type is like this, Kristal(at) simplifywebsites(dot)com. Ascetically it would look better as an image.
- A good alternative to a business number is Google Voice. You can get a free local number with the option to forward it to the phone of your choice. You can even text from your mobile or computer using Google Voice.
2. Add Images or a Video(s)-to your home page. I can’t stress this enough! If you are selling something you should have photos of your products. It may even be a good idea to have them in a slideshow that auto scrolls. It’s super easy to add a slideshow in WordPress® without adding a plugin. If you want more features that a plugin usually offers NextGen Gallery is a great one to install. If you offer a service then you most certainly need a video whether it’s a welcome video introducing yourself or you giving your signature speech you should have a video!
3. Clear Navigation-Your menu and site structure must make sense. Simple and less is best. Make sure that your menu labels are concise and depict exactly what they will find on that page. If I go to a website and I click a menu label of “Portfolio” I’m expecting to see pictures with descriptions of what you’ve created whether your product is digital or physical. Make sure you know your target market and what they are looking for and whatever those things are should be front and center meaning they should be the top menu item and less vital information can be a submenu item. Your business model will depend on what your most clicked menu items will be but as a rule make sure it’s easy to find Your Contact info, FAQs, Pricing/Available packages, Calendar or booking/your availability, your signature solution. When setting up your navigation think like a customer….what do you like to see and find easily when going to a website?
4. Call to Action/No Obligation Invitation (NOI)-People need to be told what to do! What do you want your website visitor and clients do when they get to your site? Do you want them to subscribe to something? If that answer is yes then make sure that is front and center, in their face and give them a free gift in return. The free gift could be a free report of some kind, an ebook about a subject your target market struggles with. A video giving them some great information, and for retail it may be free shipping or a discount that they can receive AFTER they have subscribed to your list. This needs to be easily seen, it needs to have a catchy title and it needs to be seen without having to scroll. It also needs to be easy for them to enter their information, the easier the better. There are many great email marketing software plans out there. I recommend Aweber as a good paid service ad MailChimp is a great free service. I have personally use(d) both.
5. Analytics-Using Google Anaylitics is a must for all websites. Using this to gauge your internet traffic you can see what works and what isn’t working. It will help you make improvements to your site. Watch my video to see a 15 minute explanation on how to use and read GA in the WordPress dashboard.
Kristal Reagan, Tech Expert-Owner SimplifyWebsites, Raleigh, NC
Hey y’all! My name is Kristal and I’m a 100% born-and-raised North Carolinian, currently living in Raleigh. I’m a home-based business owner, wife of 10 years, and stay-at-home Momma to four wonderful children (ages 9, 6, 3 and 8 months.)
Let me make a confession. I’m a tech-geek and a gadget-girl! I LOVE technology and I LOVE teaching others about it. I especially love helping those who are self-proclaimed “technically inept.” It’s my joy to SIMPLIFY technology for them and show them how to use it to make their lives easier.
If you’re like many business women, you’ve spent countless hours and dollars on your website, but you still don’t love it. Or you love the look and it’s “pretty,” but it’s not fully functioning, meaning it’s not collecting new leads, it’s not deepening the relationship with your leads, and/or it’s not converting your leads to $ales.
And maybe you’ve wasted tons of time trying to figure out technology on your own. Or worse, there are times when the thought of technology seems so overwhelming that it stops you in your tracks and it keeps you from moving your business forward.
I’m here to help turn all that around for you! I promise to speak your language, and not use “big techie words”. I love to create step-by-step, how-to videos that teach YOU how to streamline your business and I’m really looking forward to that and being a resource for you!