by Kerry Heaps | Featured Contributor
These are turbulent times, and the event industry is no exception. If you are considering halting your marketing efforts, here’s three reasons why you shouldn’t.
- Meeting planners are more accessible. Even though most people are required to work from home, they are still answering emails and phone calls. After a few weeks of self-isolation, people are more open to having a conversation then before. Also, because some events have been cancelled for April and May most Meeting Planners are focusing on future events including booking speakers, don’t be shy about picking up the phone.
- Events are still being planned. In the event industry educational content is selected six to twelve months prior to the actual event. For example, current educational slots are being filled for end of year events and early 2021. These are events that you would not be considered for if you stop marketing now.
- Keep your sales momentum going. The marketing and sales side of this industry has to build momentum, anytime there is a bump in your marketing efforts, and you are not following up with Meeting Planners, you lose the momentum you have built up. Once you start marketing again, you have a certain amount of ramp up time to get back to where you were before.
Founder, Chromatic Counsel | Speaker | Author | Color Strategist
Kerry is an Entrepreneur of 19 years and the founder of Chromatic Counsel, a consultancy dedicated to helping Attorneys and professionals align their presence with their purpose through color psychology, communication strategy, and body language intelligence.
She is also the creator of the Attorney Color Alignment System and the Bodies Don’t Lie Bootcamp, both of which empower legal professionals to use color and nonverbal communication as tools for persuasion, trust-building, and influence.
Earlier in her career, Kerry taught independently with John Casablancas at two Florida locations, working with students as young as six years old. Approved through the Independent Education section of the Florida Department of Education, she taught acting, grooming, and image classes, and assisted in professional photo sessions—early foundations that shaped her expertise in presence, confidence, and image strategy today.
Kerry is a sought-after speaker and CLE provider, with presentations including Bodies Don’t Lie: Body Language Basics, The Color of Persuasion, and other topics. She has graced the stages of many associations, such as HRPA, SHRM, Lorman, PrintCon, WWETT, Midwest Veterinary Association, and many other events. Kerry is also the author of the Create Your Own Media series, guiding professionals in podcasting, publishing, and publicity. A featured contributor to SheOwnsIt, her work has appeared in over 300 media outlets, including print, radio, and podcasts.
She is a sought-after Speaker on topics such as Bodies Don’t Lie-Body Language Basics, The Color of Persuasion, The Network Game – Making Networking “Work” for Your Business, and Closing in Slow Motion – The Fortune is in the Follow-up. She is the Author of the Create your own Media series for Podcasting, Publishing and Publicity.
Most Service Professionals benefit from her knowledge of:
Image Consulting and Color Analysis
Getting interviewed in the media
Creating a follow up system to meet the needs of your firm
Kerry is a former Model who specialized in Trade Show and Commercial print work, she is a seasoned judge on the beauty pageant circuit. Kerry resides in the Orlando area with her fur babies, Marlon and Pirate.
