by Angela Moore | Featured Contributor
One of the things that business owners, entrepreneurs and bloggers struggle with is what marketing methods they should invest their time, and money, in. This is even more difficult for new businesses that have very little marketing budget.
You’ll hear, experts, gurus and would be marketers tell you that you have to do this or that. Everyone will have a different opinion. But there are some tried and true proven methods to market different types of business.
First of all everyone should be working to build an email list. That is something you own and it’s by far the most cost-effective way to market to customers and prospects. But first you have to drive traffic to your site right? Right.
Ok so to do that, you either use paid or organic traffic. And social media can fall into either of those categories as well. No matter what you do, you need to be producing content that people will want. And it should be a mix of media:
- Articles
- Videos
- Infographics
- Slideshares
- Podcasts
Here’s a handy guide of how to market your site based on the type of business you are.
Angie’s first marketing venture was a lemonade stand in her grandparents’ yard. Fast forward to her first marketing class in college, which is where she realized this was her true calling. After working in sales and marketing in the education and technology space for ten years, Angie felt an entrepreneurial calling to start her own company. Her goal was to help organizations while leveraging her integrity and creativity. From there, Six Degrees Digital Media was born.
When she’s not in front of her computer bringing campaigns to life, you’ll find her studying a new language, learning about technological trends, binge-watching her favorite shows, or playing games with her family.
