by Angela Moore | Featured Contributor
One of the things that business owners, entrepreneurs and bloggers struggle with is what marketing methods they should invest their time, and money, in. This is even more difficult for new businesses that have very little marketing budget.
You’ll hear, experts, gurus and would be marketers tell you that you have to do this or that. Everyone will have a different opinion. But there are some tried and true proven methods to market different types of business.
First of all everyone should be working to build an email list. That is something you own and it’s by far the most cost-effective way to market to customers and prospects. But first you have to drive traffic to your site right? Right.
Ok so to do that, you either use paid or organic traffic. And social media can fall into either of those categories as well. No matter what you do, you need to be producing content that people will want. And it should be a mix of media:
- Articles
- Videos
- Infographics
- Slideshares
- Podcasts
Here’s a handy guide of how to market your site based on the type of business you are.
Ah the Bio section. Let’s change this up and start with a quote. “Don’t adjust your dreams to accommodate your reality, adjust your reality to accommodate your dreams.” Yep I wrote that. I’m Angela Moore, Founder and President of Six Degrees Digital Media. We launched the company in May of 2010 and have the good fortune to still be helping others. We love creating awesome video over at Six Degrees as well as e-Courses and websites. If you need help telling your story, we’re here for you.
Also, I’m a mom of two awesome kids, which I believe is my real legacy. And if you’re still reading this, I’ll throw in that I’m a huge fan of Disney (movies and the park), as well as superheroes. I’d love to save the world but right now I’ll settle for saving the Internet one byte at a time.
