by Kerry Heaps | Featured Contributor
Gaining media exposure can help you during the speaking process immensely. From helping you to get booked as a speaker, to increasing the number of attendees that sign up for your keynote or workshop, media plays an important role. We’ve listed the top three ways getting interviewed will help you during this process.
Building Brand awareness. First and foremost brand awareness, getting interviewed means more people hear your name, your book or your company. Even smaller interviews on podcast or small radio stations will help build your brand online and offline. Most shows today are recorded and typically saved to the radio station site. This can help with Google searches and it’s an opportunity to use the interview when you are corresponding with a meeting planner via email. Share the link of your latest interview or podcast, they will listen and it can increase your chances of getting booked.
Submit media samples. Meeting Planners will ask in a call for speakers form for a link to any recent media engagements. I strongly suggest submitting a link to a podcast or article that you have written that relates directly to the audience that you would be speaking to. It helps to showcase your expertise and how you can help people in that particular industry.
Opportunities for success stories. When you are interviewed, always try to work in a success story. For example, if you are asked how your topic relates to what’s currently happening in the workplace, you can answer the question in a success story and talk about how you recently spoke at an event and were able to help a business owner or attendee with that same issue or problem.
Always make sure that you are maximizing your media opportunities, have links on the press or media page of your website, put it in your newsletter, or email and always change out your signature line in your email to reflect your latest interview article. The more opportunities people have to see this, the more likely they will read it.
An Entrepreneur of 18 years, Kerry is the Owner of Kerry’s Studio, an online professional women’s clothing boutique. She works with professionals to help them determine their best colors and how to utilize color to influence outcomes in their business.
She is a sought-after Speaker on topics such as Bodies Don’t Lie-Body Language Basics, The Color of Persuasion, The Network Game – Making Networking “Work” for Your Business, and Closing in Slow Motion – The Fortune is in the Follow-up. She is the Author of the Create your own Media series for Podcasting, Publishing and Publicity. Kerry is a featured writer for SheOwnsIt and regularly writes for various other publications, she has been featured on over 300 media outlets.
Most Service Professionals benefit from her knowledge of:
Image Consulting and Color Analysis
Getting interviewed in the media
Creating a follow up system to meet the needs of your firm
Kerry is a former Model who specialized in Trade Show and Commercial print work, she is a seasoned judge on the beauty pageant circuit. Kerry resides in the Orlando area with her fur babies, Marlon and Pirate.
