by Kurt Phillip
Your website exists to push your brand, whether that’s through subscriptions to your course, customer email acquisition, or direct purchases of a product. To make the most of it, you need a strategy that leads new website visitors from your landing page to checkout, so that few people click away.
This is where CRO comes in. Conversion Rate Optimization (CRO) is the process of fine-tuning your website to create the highest number of conversions possible. What this conversion looks like is entirely up to you, and depends on what your end goals are. Regardless, CRO is a lucrative process; services like Convertica help businesses increase sales in ways they didn’t think were possible through CRO.
Below, we’ve compiled four reasons why CRO is a must for small business owners in the digital arena.
1) Your Site Takes on a Greater Purpose
When you implement CRO conversion tactics, your website is no longer just an indicator of your brand’s existence. Instead, it’s a fully optimized sales website where every single visitor is encouraged to subscribe or make a purchase. You will achieve increased conversion rates through a variety of tactics which all differ based on what your goals are.
2) It’s the Most Efficient Way to Use Your Budget
If you’re a small business, that means you probably have tried digital marketing on your own in the past with lackluster results. However, creating a Facebook page for your company and sharing it with friends doesn’t compare to how intricate CRO tactics are. CRO leads to increased conversions, which means more sales. In turn, you’ll have a more flexible budget that you can use to expand your brand or put it back into your company.
3) Larger Customer Base
More conversions means more visitors to your site. You’ll develop a larger network of supporters, who will then share your business with others.
Word of mouth marketing is an incredibly powerful way for a business to improve its client base. More purchases = more people talking about your brand, which means more site visitors. These visitors are then converted via your expert CRO techniques, and the cycle just continues. It’s a win-win.
4) Increases Specific Customer Targeting
The primary goal of CRO is to hone in on your target audience and then convert them using techniques you’re confident they’ll respond to. You create these tactics via analytics, which show helpful information about your audience, such as:
- Age range
- Location
- Gender
- Bounce rate (how long they spend on any one page on your site)
Customers like to purchase or subscribe to brands that they have a connection with. CRO prioritizes connection with your audience. You’ll have a website designed to specifically target people who are most likely to buy your products.
CRO is the Future
As the world of e-Commerce expands, so does the demand for new ways to capture your audience. More brands are waking up to the benefits of CRO, which means competition is only getting more fierce. Step up your digital brand today, and watch the benefits unfold.
Kurt Philip is the founder and CEO of Convertica, a done-for-you conversion rate optimization agency. You can get the Convertica team to audit your site for FREE. Visit convertica.org for details.
