by Dr. R. Kay Green
A new year — and a new decade — is an exciting time for business owners. It is a time for goal-setting, strategizing, and looking to a future of improvement and growth.
In that spirit, here are 20 ways to grow your business:
- Join more clubs. This includes not only networking groups, but also clubs that are dedicated to other things. The more people you meet, the more potential clients are in your circle. Obviously, you should not push sales too hard on everyone you meet. But make sure they know what you do.
- Build a social media strategy. If you have not started a social media strategy already, this is the year to begin. When people find out about you, they will be googling you. It is important that you have a social media presence to show that your company is real.
- Get client testimonials. These should be displayed prominently on your social media, website and possibly on your clients’ social media, too. Testimonials are an important part of making companies appear trustworthy and worthwhile to potential clients.
- Start a blog or podcast. Blogs and podcasts do a lot for a company’s image. They can turn you into a figure of authority, or humanize you, depending on your needs and your audience. Strategically providing for potential clients will make them more likely to hire you in the future.
- Track data and metrics. To grow a successful business, you need to know what is working and what is not. That means identifying the actionable metrics you can track, and keeping an eye on them. Adjust your strategy depending on what they say.
- Conduct a customer survey. What do your customers actually like about you? What you think might be very different from the reality? Take the time to actually ask them how they interact with your business, and be sure to highlight the things that they like, while improving what they think needs improvement.
- Volunteer in your community. In addition to being a genuinely good thing to do, volunteering allows your business to become more tied to your community. This helps you reach a wider range of people around you, and positions you as someone who cares.
- Host a webinar or other event. Similar to blogging or podcasts, hosting a webinar or a similar event is a great way to get “on the radar” of potential clients. It also shows that you want to provide them with a mutually beneficial relationship.
- Keep up on your email marketing. Email blasts are an easy thing to forget, but they should not be. This keeps you top-of-mind for people on your list, which can really improve your rate of referrals, as well as improve your business with current clients.
- Watch your competition. Know what other people in your space are offering. Then you can focus on what makes you different, and put emphasis on why people should choose you over others. In addition, you might be able to see trends in what customers want.
- Give back to your customers. Positioning your company as one that genuinely cares about your customers can do a lot for your reputation. Offering simple gifts or deals can help bring in new customers who are interested.
- Hold a contest. Visible contests, like hashtags on social media, can help get the word out about your business. It can also tie into the above point about giving back to customers, if you offer prizes at the end of it. Contests are exciting and fun.
- Partner with other businesses. This will allow you to offer an even wider range of services to clients. People do not necessarily want to be in contact with a bunch of different businesses. If, by hiring you, they get access to many other services, that makes you convenient and easy to work with.
- Acquire other businesses. This is another way to provide a wider range of services, with the added benefit of adding more people to your team.
- Simplify what you do. This might seem a bit antithetical to the last few points, but being really clear about what it is you offer can help you find the clients that actually want your services — and, on a similar note, it can help those clients find you.
- Get better at delegation. This will allow you to put more time toward networking, reaching out to current clients for more work, and all-around growing your business.
- Reward your team. While you are giving your team more responsibilities through delegation, make sure you take the time to show them how much you appreciate them. If you want your business to grow, you need the team to accommodate that growth.
- Become an expert. Learning new things is always important for business owners. But when you are attempting to grow your business, it is critical. You need to stay up-to-date on the latest trends in order to provide what customers want.
- Be consistent in messaging. Often, people will not hire you the first time they hear about you. But if they hear about you consistently, you will be on their mind when they actually need your services. Keeping messaging consistent is what will keep you memorable.
- Invest in training. If you want to grow your business, your team needs to be prepared to provide the services you offer. That means training them. Online training is a great option because it allows your employees to learn on their own terms.
Read more from Dr. R. Kay Green here.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.