Periscope is the hottest social media live streaming ap available at this time. If you have not already set up an account, do so now. Periscope is a fantastic tool that gives you the ability to serve your niche market like never before. Below are three incredible ways you can start angling your Periscope efforts to specifically appeal to your audience.
- Offer Periscope Tips Specific to Your Niche in Your Scopes
There are several tribes on Periscope that a new user can join in order to get support. I reference two that I highly recommend in my article “Come up to Speed on Persicope with Two Tremendous Scopers”. Once you have learned the ins and outs of scoping, you can begin offering Periscope tips that are customized for them. In other words, bump it up a notch! Take you industry expertise and combine it with your new scoping knowledge creating a scoping platform that will serve your community like nothing else on the internet. For example, my Periscope account @KritterKondo is specifically designed to offer scope tips to the pet industry.
When I scope, I offer Periscope tips customized for pet bloggers, pet businesses and pet lovers. Recently I scoped with my kitty cat Finnegan and was able to show how using the camera during scopes can be tricky with a pet. Getting down on the floor with your pet, especially cats can be an excellent way to capture great footage. This is a Periscope tip, but specific to folks who scope with pets.
- Create Hashtags Symbolizing Support and Networking
Start using hashtags in the title of your scopes with emoji that are specific to your niche market. For example, when I scope from @KritterKondo, I frequently use #PeriPets, #cats, #dogs and #petworking with emoji of cats, dogs and hearts. This is a great way to create hashtags that readers associate with visuals specific to your niche. Now use those same hashtags in your tweets and blog posts. Your niche market will immediately recognize it as good content for them to read and share.
- Start a Periscope Facebook Group
More and more Facebook groups are popping up to offer support for new Periscope users. I personally love PeriGirls, LoveTribe and TagTribes. Although these are great resources for new scopers, they are not designed with a specific niche in mind. You can start a Facebook group like PeriPets, which was designed with the pet industry in mind.
A Periscope Facebook nice group is a great resource for your audience to build a community. In the Facebook group they can network, build a target audience, get tips ideal for their industry specific scopes and be part of a support community with similar interests. PeriPets is a Facebook group specifically designed for the pet lover, pet blogger and pet business in mind. Think of your niche market Facebook group like a Conference. You will have your sponsors, vendors and direct customers all under one-umbrella learning about the industry they serve and how Persicope can help them meet and exceed their goals.
Using Periscope for exposure is a great first step to developing and strengthening relationships with potential clients. Honing in on your niche market and broadening your offering to that target audience with Periscope, is an excellent strategy to building and growing a strong foundation with a targeted audience. The symbol that best represents this approach is that of a narrow, but deep stream as opposed to a large and shallow lake. See you on Periscope!
Lisa Illman has been fortunate to work in sales and business development for over 15 years. She has enjoyed a robust career with Fortune 100 companies such as General Electric, Eastman Chemical and Hess Corporation. Lisa has learned from the best and has had the opportunity to build a successful business career while earning numerous awards for outstanding achievements. Lisa now shares her experiences through speaking engagements, freelance writing and consulting services. Being a top performer, Lisa knows well the need to prioritize health and wellness into a busy lifestyle. Her passion for vitality is present in many of the workshops she provides and through her Facebook fitness accountability groups she manages.
In addition to a lengthy career in corporate America, Lisa is the Founder of Kritter Kommunity. Born in 2009 out of her passion for pets, Lisa’s vision for Kritter Kommunity was inspired by her beloved kitty cats. With very little cash to start her business, Lisa and her cat Abigail started blogging and tweeting to gain product exposure. They were able to take 100 orders before their new product was even available. A social media enthusiast today, Lisa and her cat Abigail still post and tweet regularly; they have over 15k pet loving followers on Twitter.
Hands on experience, a Bachelor of Arts degree in English from Pennsylvania State University, more than 15 years of sales and marketing experience, and numerous professional awards, Lisa has understands what it takes to build a robust sales pipeline in a short amount of time.