by Lisa Illman
Periscope is the hottest social media live streaming ap available at this time. If you have not already set up an account, do so now. Periscope is a fantastic tool that gives you the ability to serve your niche market like never before. Below are three incredible ways you can start angling your Periscope efforts to specifically appeal to your audience.
1. Offer Periscope Tips Specific to Your Niche in Your Scopes
There are several tribes on Periscope that a new user can join in order to get support. I reference two that I highly recommend in my article “Come up to Speed on Persicope with Two Tremendous Scopers”. Once you have learned the ins and outs of scoping, you can begin offering Periscope tips that are customized for them. In other words, bump it up a notch! Take you industry expertise and combine it with your new scoping knowledge creating a scoping platform that will serve your community like nothing else on the internet. For example, my Periscope account @KritterKondo is specifically designed to offer scope tips to the pet industry.
When I scope, I offer Periscope tips customized for pet bloggers, pet businesses, and pet lovers. Recently I scoped with my kitty cat Finnegan and was able to show how using the camera during scopes can be tricky with a pet. Getting down on the floor with your pet, especially cats can be an excellent way to capture great footage. This is a Periscope tip, but specific to folks who scope with pets.
2. Create Hashtags Symbolizing Support and Networking
Start using hashtags in the title of your scopes with emoji that are specific to your niche market. For example, when I scope from @KritterKondo, I frequently use #PeriPets, #cats, #dogs, and #petworking with emoji of cats, dogs, and hearts. This is a great way to create hashtags that readers associate with visuals specific to your niche. Now use those same hashtags in your tweets and blog posts. Your niche market will immediately recognize it as good content for them to read and share.
3. Start a Periscope Facebook Group
More and more Facebook groups are popping up to offer support for new Periscope users. I personally love PeriGirls, LoveTribe and TagTribes. Although these are great resources for new scopers, they are not designed with a specific niche in mind. You can start a Facebook group like PeriPets, which was designed with the pet industry in mind.
A Periscope Facebook nice group is a great resource for your audience to build a community. In the Facebook group, they can network, build a target audience, get tips ideal for their industry-specific scopes, and be part of a support community with similar interests. PeriPets is a Facebook group specifically designed with the pet lover, pet blogger, and pet business in mind. Think of your niche market Facebook group like a Conference. You will have your sponsors, vendors, and direct customers all under one-umbrella learning about the industry they serve and how Periscope can help them meet and exceed their goals.
Using Periscope for exposure is a great first step to developing and strengthening relationships with potential clients. Honing in on your niche market and broadening your offering to that target audience with Periscope, is an excellent strategy for building and growing a strong foundation with a targeted audience. The symbol that best represents this approach is that of a narrow, but deep stream as opposed to a large and shallow lake. See you on Periscope!
Lisa Illman is the president and founder of Kritter Kommunity. Born in 2009 out of her passion for pets, Lisa’s vision for Kritter Kommunity was inspired by her kitty cats, Madison and Abigail. With very little cash to start her business, Lisa and her cat Abigail started blogging and tweeting to gain product exposure. They were able to take 100 orders before their new product was even available. A social media enthusiast today, Lisa and her cat Abigail still post and tweet regularly; they have over 15k pet loving followers on Twitter.
This was just the beginning of Lisa’s journey as an entrepreneur, inventor and writer for the pet industry. Coming out of the gate with no experience starting a business, Lisa took bold steps without knowing which would be mistakes, and which would take her to the next level of success. Tenacity and passion gave her the courage to pitch her own products to media contacts and landed them on many media outlets like Good Morning America. Relationship building and writing put her in a position to develop a solid reputation with the social media world of pet lovers; her furry muses cheering her every step of the way!
Hands on experience, a Bachelor of Arts degree in English from Pennsylvania State University, more than 15 years of sales and marketing experience, and numerous professional awards, Lisa has a strong foundation as she continues her journey as an entrepreneur, inventor and writer. She inspires others to capitalize on their interests through coaching and writing.
