by Monika Mundell
Have you ever visited a website and fell head over heels in love with the person, after stalking her about page? Did you immediately compare your about page to hers, resulting in a guilt-ladden shame attack, followed by a Netflix binge-watching session and carb overload?
Yeah. I know. Comparisonitis sucks.
How do I know? I’ve been there. Gah!
The good news? These 7 simple ways will help you spruce up your about page and put a stop to website shame.
This is important…
Because you’re smart, but your peeps won’t know that unless you give them a reason to believe. You’re busy too.
You just.don’t.have the time to scour social media for a simple solution that works.
All you need right now is a friendly nudge from a word nerd like me to help you get the job done. Stat.
Deal? OK, let’s make you irresistible—on the page that matters most.
This is going to be fun. I promise.
1. Disrupt with intent.
The first thing you want to do is to disrupt website visitors with a headline that grabs their attention.
How? Well what do people usually expect when they visit an about page? Your story, right?
So we’re not going to give them what they expect—at least not right away. For now, let’s just settle on a kick-ass headline that interrupts the reader’s expectations.
2. Blast ‘em with heart.
Next, you want to blast ‘em with heart. So unscrew that magnificent head of yours for a moment and settle into your heart space instead.
Great, engaging copy is conversational. Dripping with emotional intent and words that take the reader on an journey.
You can do that by meeting the reader where she’s at: Her problem, pain, the frustration she feels, the fear and anxiety that keeps her awake at 2am, tossing and turning until the early hours of the morning.
3. Skip the BLAH and make ‘em scream RAH!
At this stage, the reader doesn’t really care about you. She just wants to know what you can do for her (WIIFM).
Give her what she wants.
4. Dial up your personality. Rock your infectious charm.
Seriously, rock your persona. You’re not serving anyone hiding that gorgeous personality because you’re afraid people won’t like you.
We freaking love you! So show us your special sauce. Come out of that closet. BOOM!
5. Simple beats clever.
Keep your copy clear, concise and easy to comprehend so that a 12-year old will get you. Got a teenager on stand by? Grab him / her and read your copy out loud.
If they get you, you’re good to publish. If not, edit, trim, nip and tuck that baby until it makes sense.
6. Showcase your awesome sauce.
Awesome sauce = your expertise. What’s your shazang—your easy genius?
Tell us. This is a time to list those fabulous results you’ve achieved, the things you stand for and the things you don’t accept.
7. The 1-step close.
So the last thing we want to do is to give your reader a reason to believe in you. How? Invite her to snack from your buffet of services by giving her an opportunity to:
A: Download your fabulous lead magnet (freebie).
B: Request a complimentary strategy session.
C: Present a low-cost tripwire ($7-20).
Give her one option. Not three. One call to action. And make sure that the offer is clearly presented. Tell her what to do next… click the image below, fill out the form, call me at this number.
And there you have it. Your shame-free irresistible sparkly new about page.
Now I want to hear from you. Tell me, in the comments below. What’s been your biggest aha takeaway?
Monika Mundell is the chief unicorn at www.monikamundell.com. Her special gifts include throwing glitter bombs and rainbow-coloured sparkles—with shameless abandon, drinking green smoothies, googling things before making them, and cruise-hopping because she can.
She teaches women how to follow the call of their hearts by helping them simplify sales, with copy that sells. Her FREE 3-Day UNBLAH ME class breathes fresh life into the about pages of business women and turns them into irresistible weapons of mass seduction.