by Toni Nelson | Featured Contributor
Have you ever tried something once and because it didn’t work you never tried it again?
That’s what I find happens many times with businesses who want to incorporate video into their marketing strategy.
They try one video and think it miraculously will bring in a flood customers.
First let me say that it’s about creating a video marketing strategy. That means creating more than one video.
In order to maximize your online time you need to claim your online video space and start recording face-to-face videos.
For many of you who just read that you’re thinking you can’t do it. It’s either too overwhelming or you don’t know where to start.
If that thought makes you sigh, then take heart because I’m going to share with you 7 tips for making the best use of your online video space.
1) What to say. Often times my clients will tell me they don’t know what to say. Think about who will be watching your video. What can you say that will spark their curiosity? Know one wants to watch a video that makes them fall asleep. Your words need to capture their attention. In fact you have less than 4 seconds to do that!
2) Discuss what matters to your audience. Your video has to be meant for them and not for you. In other words it’s not about saying how great you are, it’s about addressing the issues and problems they are facing. What kind of tip or information can you share to help them? In order to do this you need to know who your audience is. Get laser focused on that.
3) Communicate through body language. If you stand in front of the camera with your arms at your side you’ll look unnatural and uncomfortable. Think about standing in front of a live person. Would you stand their stiff as a board as you were talking? Of course not! Be relaxed and at ease. In other words be yourself!
4) Look at the camera. When you have an in person conversation do you look all around or do you look directly at the person. When a person does that to me I wonder what they are looking at and feel like they are not interested in the conversation we are having. Makes sense right? View the camera lens as a person who is standing in front of you.
5) Prepare ahead of time. You need to know what you will say before you step in front of the camera. What’s the message you want to convey? If you start your video by saying a lot of “umms” and “ahhhs” you sound unprepared. Would you meet an important client and not have the conversation down pat in your head before hand? Video is no different. You are having a virtual conversation with someone. Let them know you value their time by being prepared.
6) Be sincere. That means don’t let us know you are ready from a teleprompter. The other day I received an email directing me to a video. As I watched I could tell the person was reading from a teleprompter. How? His eyes were glued to it. I could see his eyes following every word. Using a teleprompter is fine but that doesn’t mean you don’t have to know what you are going to say. In many instances a teleprompter is used to “prompt” you as to what you need to say next. That means you need to know your message and as step five indicated, be prepared. Did I feel like there was a connection with him? No. In fact it changed the way I viewed this individual. You can’t “read” sincerity. It has to come from within. Your emotions have to shine through and if you are so focused on reading words that’s not going to happen.
7) Ask a question. Have you ever had a conversation where you didn’t ask someone some kind of question?
By asking a question you are in essence asking to continue the conversation. Make sure you are clear how you want people to answer you. Do you want them to leave a comment on your blog? Subscribe to your YouTube channel? Download a free report? Be clear and specific.
When YouTube first appeared on the scene it was all about funny quirky videos. The quality wasn’t important.
With over 100 hours of video uploaded every minute to YouTube you need to make sure you stand out from the competition.
By crafting your videos properly from the beginning you’ll be able to position yourself as a person of authority. An expert in your industry.
Start creating your video empire today!
Be Savvy and Successful!
I’m Toni Nelson. My first business was started almost 30 years ago out of a desire to be home more for my daughter. Since that time I’ve helped others start and grow their business. Seeking to empower women I wrote my first book: Sexy, Savvy and Successful! – A Woman’s Guide On How To Start A Business, Gain Financial Freedom and Buy More Shoes! After reading my book people kept asking me what they needed to do next. How could they get training? That’s when I became the Founder of The Mine System Of Learning. I wanted to produce courses to help people gain or sharpen their skills so they could claim ownership of their business and say, “Yes! It’s MINE”!
My second book: The Secret Equation To Attracting More Clients – Marketing + P Factor + Video = $$$$ helps businesses find out what makes them different so they can stand out from the competition and attract more clients.
As an Award winning Videographer and Photographer I’ve been published in such places as DIY Bride, Kiss My Tule and the Florida Wedding Atlas. My video expertise has been featured on The American Express Open Forum.