A New Generation of Women Pursuing Work-Life Integration

by Chrysta Bairre

Is work-life balance an outdated concept? These days I rarely hear of employers touting work-life balance to entice top talent and I see very few articles proclaiming the importance of balance. This is a significant shift from the focus placed on work-life balance just a few years ago.

Do women in business no longer care about having balance in their lives? I don’t believe that for a second! It wasn’t until I attended a recent Women Who Startup event that I understood why work-life balance has become less important and less talked about. During the event, I heard the term, “work-life integration”.

Women aren’t pursuing work-life balance because there can be no true balance between work and life. Work and life are never equally distributed. We’re always entrepreneurs, just as we’re always wives, mothers, friends, etc. Today’s new generation businesswoman is striving for work-life integration.


work life integration

We’re no longer trying to balance two separate parts of our lives. We’re integrating work and life- creating a life that works for us.

Women entrepreneurs understand integration better than anyone. Most of us are solopreneurs; we’re a one-woman show. We’re masters of our craft and we’ve stretched ourselves to be masters of most aspects of our businesses. In our personal lives, we’ve mastered family, love, and personal happiness.

We’re no longer trying to separate ourselves into boxes throughout the day- 4 hours as a parent, 8 hours as an entrepreneur, 2 hours as a spouse, 1 hour as a friend, etc. We’re all of these things all of the time and it’s about time we allowed ourselves to be the complete people we are.

Work-life integration means we redefine work and life and embrace the complexities of our lives.

As an entrepreneur, I set my own schedule. I work when my energy and creativity are at their highest, and perform simple tasks like washing dishes or doing the laundry when my energy and creativity are at their lowest. Some days I take an afternoon power nap to recharge. This is work-life integration.

How are you integrating your work and your life for a more successful and happier you?




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