by Elise Williams | Featured Contributor Consider this job interview scenario: Job Candidate #1 walks into a job interview. Her resume is perfectly crafted, she meets every single requirement, she says all the right things during the interview. Then you ask her why she left her previous job; she bad-mouths her previous employer. You ask […]
by Elise Williams | Featured Contributor One of the first things you should do when creating a new business is establish a brand. This includes identifying your target audience, creating a mission statement, choosing specific brand colors and fonts, and designing a logo, and forming a strong, recognizable voice and aesthetic. But the work doesn’t […]
by Elise Williams | Featured Contributor Whether you’re an entrepreneur, fresh out of college, in-between jobs, or even a student, you’re most likely on LinkedIn. (And if you’re not, get on it). But it’s not enough to just create a profile and check it off your list. Even if you’re not currently looking for a […]
by Elise Williams We live in a society where we’re not only required to have a 9-5, but also expected to have at least one side hustle, as well as the perfect Instagram aesthetic for our personal brand. It’s easy to get caught up in the mindset that we have to hustle 24/7, and that […]
by Elise Williams | Featured Contributor You’ve no doubt heard it a million times: To succeed in your career you need an established personal brand. To get ahead, you need an online presence that represents who you are, what you do, and where you’re headed — and the most practical way to do this, according […]
