Author: Elizabeth Vassolo

Ode to My Social Media Toolkit: A Love Poem by @evassolo

  by Elizabeth Vassolo | Featured Contributor  As we get close to the end of the year (seriously, where did the time go, I’m still mentally in July), I like to inventory my social media tools and see what can stay and what needs to go. Here are my five favorite tools. 1. HootSuite: Hootsuite, you […]

CONTINUE READING Ode to My Social Media Toolkit: A Love Poem by @evassolo 4 min read

Social Media Doesn’t Owe Your Business Sh*t… by @evassolo

by Elizabeth Vassolo | Featured Contributor Why do we think social media will increase our revenue 5 thousand percent and propel our business into outer space? For free. No other form of advertising does that or even makes that claim. So then why do we stomp our feet and shake our fingers at social media’s […]

CONTINUE READING Social Media Doesn’t Owe Your Business Sh*t… by @evassolo 3 min read

The 80-20 Rule? More Like 90-10 for Social Media by @evassolo

by Elizabeth Vassolo | Featured Contributor Social Media is the world’s largest vanity project. Ever. Channels are flooded with people longing to have their message heard. That’s why incorporating a 90-10 approach to your social media might be just what you need to boost your efforts. So what exactly does 90-10 mean? It means, spend […]

CONTINUE READING The 80-20 Rule? More Like 90-10 for Social Media by @evassolo 2 min read

The Only Social Media Tip You Will Ever Need… by @evassolo

by Elizabeth Vassolo | Featured Contributor The number one thing that scares people about social media is that they think they have to be on every channel, talking to everyone. In fact, most of my clients come to me because they are paralyzed by the idea of doing social media or they are overwhelmed managing several channels and simply […]

CONTINUE READING The Only Social Media Tip You Will Ever Need… by @evassolo 5 min read
TOP