by Elizabeth Vassolo | Featured Contributor As we get close to the end of the year (seriously, where did the time go, I’m still mentally in July), I like to inventory my social media tools and see what can stay and what needs to go. Here are my five favorite tools. 1. HootSuite: Hootsuite, you […]
by Elizabeth Vassolo | Featured Contributor Why do we think social media will increase our revenue 5 thousand percent and propel our business into outer space? For free. No other form of advertising does that or even makes that claim. So then why do we stomp our feet and shake our fingers at social media’s […]
by Elizabeth Vassolo | Featured Contributor Social Media is the world’s largest vanity project. Ever. Channels are flooded with people longing to have their message heard. That’s why incorporating a 90-10 approach to your social media might be just what you need to boost your efforts. So what exactly does 90-10 mean? It means, spend […]
by Elizabeth Vassolo | Featured Contributor The number one thing that scares people about social media is that they think they have to be on every channel, talking to everyone. In fact, most of my clients come to me because they are paralyzed by the idea of doing social media or they are overwhelmed managing several channels and simply […]
