It is important to develop some social media strategies to help your clients. If your client is new to the social media world, it will be wise to brainstorm with your client. During this brainstorming session or sessions, is the time to determine what platforms will be best for them. Not all social platforms are necessary and it is important to research the different ones available that may benefit your client. If your client’s target market involves teens, then LinkedIn may not be the platform they will want you to focus on, so doing your research is essential.
The content that you will be posting for your client also needs to be relevant to their target audience. If your client is a hunter and that is his target, be sure to be in circles where hunters may connect. Perhaps there are forums that will be better suited for your client and doing your research will help keep them ‘in the know’.
Posting articles or blog posts, if that is part of the package that you offer, will also be directed to the appropriate target market. Although this is something you may already know, it is something I must stress continuously because ultimately you must always keep your client in mind.
A great tool to use is Google alerts. With Google alerts you can implement the key words, as well as profile names to keep track of what is being said or how certain key words are being used by others. For your client’s key words and competitors, this tool will help keep you updated on what others are writing or sharing on social networks that will then benefit your client.
Google alerts are perfect for keeping your finger on the pulse, which is something that all social media managers must learn to do to be effective in this field. You can monitor the alerts via email or RSS feeds and the initial set-up should include not only the industry related key words, but also the client’s name, their url if they have a website or blog, and perhaps their product name and tag line.
Another great tool is called Social Mention. This particular tool will pull information from mentions on different social platforms as well as blogs, events, images, comments and so much more.
These are just two important tools to keep updated on what is being said and shared about your clients via the world wide web. Implementing these tools into your monitoring will help keep you updated and will keep your client in the know as well.
Kate Buck, (otherwise known as @katebuckjr on Twitter or kbj) is the CEO of KBJOnline, a Social Media management and consulting agency in Austin, TX.
Kate is passionate about helping individuals and businesses get started marketing themselves online using social tools.