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Author: Katherine Kotaw

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Crafting a Better Life for Themselves: The Will-Do Spirit of Female Artisans by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Women don’t give up. If there’s one fundamental reason why women succeed as entrepreneurs, it’s that they simply refuse to be defeated. No matter what their circumstances. No matter what obstacles stand in their way. I know a lot of men who have never recovered from the severe economic […]

CONTINUE READING Crafting a Better Life for Themselves: The Will-Do Spirit of Female Artisans by @KatherineKotaw 6 min read
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My Client is a Crook! Hurray! by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service. I was angry and alarmed: Would I ever get paid? Would my reputation be damaged? […]

CONTINUE READING My Client is a Crook! Hurray! by @KatherineKotaw 4 min read
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Don’t Blame Google if You Brand Yourself Neurotic by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Google Hangouts on Air is both the greatest — and worst — gift the geniuses in Mountain View, CA ever bestowed on us. Sure Gmail and Google Search are nice, but they’re sort of like getting socks for your birthday. We need — and rely — on them, but […]

CONTINUE READING Don’t Blame Google if You Brand Yourself Neurotic by @KatherineKotaw 4 min read
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Double Your Pleasure, Double Your Funds with Dual Branding by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When […]

CONTINUE READING Double Your Pleasure, Double Your Funds with Dual Branding by @KatherineKotaw 4 min read
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Don’t Do This! Dodge These 2 Personal Branding Disasters by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Nursery rhymes are terrifying. Almost as scary as personal branding. Which is why I referenced Humpty Dumpty in last month’s post here and why “Ring Around the Rosy” springs to mind now. Childhood songs and poems seem fun and innocent when you’re five.  But then you grow up and realize […]

CONTINUE READING Don’t Do This! Dodge These 2 Personal Branding Disasters by @KatherineKotaw 4 min read
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Don’t Do That! 3 Personal Branding Mistakes to Avoid by @KatherineKotaw

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by Katherine Kotaw | Featured Contributor Your personal brand is like Humpty Dumpty — it may not survive a great fall.  But even lesser missteps damage your reputation and may give the king’s horses more repair work than they can handle. Don’t count on nursery rhyme characters to protect your image.  Here are 3 tips […]

CONTINUE READING Don’t Do That! 3 Personal Branding Mistakes to Avoid by @KatherineKotaw 4 min read
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