Crafting a Better Life for Themselves: The Will-Do Spirit of Female Artisans by Katherine Kotaw Women don’t give up. If there’s one fundamental reason why women succeed as entrepreneurs, it’s that they simply refuse to be defeated. No matter what their circumstances. No matter what obstacles stand in their way. I know a lot […]
by Katherine Kotaw OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service. I was angry and alarmed: Would I ever get paid? Would my reputation be damaged? Could I recover […]
by Katherine Kotaw Google Hangouts on Air is both the greatest — and worst — gift the geniuses in Mountain View, CA ever bestowed on us. Sure Gmail and Google Search are nice, but they’re sort of like getting socks for your birthday. We need — and rely — on them, but we don’t send […]
by Katherine Kotaw Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build […]
by Katherine Kotaw Nursery rhymes are terrifying. Almost as scary as personal branding. Which is why I referenced Humpty Dumpty in last month’s post here and why “Ring Around the Rosy” springs to mind now. Childhood songs and poems seem fun and innocent when you’re five. But then you grow up and realize the fictional Humpty […]
by Katherine Kotaw Your personal brand is like Humpty Dumpty — it may not survive a great fall. But even lesser missteps damage your reputation and may give the king’s horses more repair work than they can handle. Don’t count on nursery rhyme characters to protect your image. Here are 3 tips to keep […]
