by Olivia White | Featured Contributor In a previous post, I stressed the importance of “being your brand.” As an entrepreneur starting your own business, you’re your own best spokesperson. Look and act the part. Having confidence in who you are and what your brand represents is crucial. But, being yourself, often requires you to […]
Author: Olivia White
Discovering Myself While Building a Brand by Olivia White of @41Winks
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Knowing Your Audience by Olivia White of @41Winks By Olivia White
by Olivia White | Featured Contributor When I joined the 41 Winks team, the project of rebranding the company excited me most. I had recently graduated college, and since we wanted to expand the brand from solely making unique and great quality Twin XL bedding for girls in college, to also offering Full/Queen for other […]
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6 Things I Learned While Small-Scale Manufacturing by Olivia White of @41Winks By Olivia White
by Olivia White | Featured Contributor No matter your business, the process of bringing a product into fruition is a major feat—even on a small scale. I run a start-up bedding label 41 Winks, which is geared to the fashionable tastes of young women. Being that design is our business, it was critical that I […]
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Olivia’s Recipe for Creating a Culture from Scratch by Olivia White of @41Winks By Olivia White 2 on Olivia’s Recipe for Creating a Culture from Scratch by Olivia White of @41Winks
by Olivia White | Featured Contributor Shortly after graduating from college, I found an outlet for my untapped creative talents in the form of 41 Winks, a fashion-forward bedding brand for young women. It was inspired by my own experience. For many college freshmen (myself included), college is the first opportunity to express personal style […]