Author: Scot Duke

"I am a consummate organizer and project manager who searches for ways to help business owners do business better.   My background in analytical problem solving, along with process management experience, allows me to develop sound strategies for our clients." There are not many of Me left…, or should I say… available since those of us with decades of real-life business operations are usually snatched up by businesses who understand the value of having someone like me keeping their business afloat. I am the Director of Operations for SyncLab Media, a video-centric digital marketing consulting agency.  I also sit on the board of directors of a number of golf-related businesses. I have deep experience in process management, business operations and understand first-hand how social media really works in the business world today. I spent over 30 years in the middle of some of the worst messes a fortune 100 corporation can get its operations into and was part of the many solutions that got them straightened out. Crisis management is in my blood, solid solutions are in my DNA and ‘not stopping until the job is done’ is just my a way of life for me.

When Operations Develops a Marketing Plan by @ScotDuke

by Scot Duke | Featured Contributor  Businesses and organizations do not always need a marketing director to develop a marketing plan. Sometimes an operations manager can do a better job. Yes, of course, a marketing director usually has the experience to know what direction a business should go and what steps it should take to […]

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Wherever the Camera Goes So Do Consumers by @ScotDuke

by Scot Duke | Featured Contributor  Have you ever wondered why more videos are being produced?   If you have, I can certainly confirm the answer being partly explained by this statement… Wherever the camera goes, so do consumers.   Yes, consumers are turning to the internet to find videos on subjects and products they […]

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Are Hashtags Killing Social Media? by @ScotDuke

by Scot Duke | Featured Contributor  The answer is yes. To me if the content of the social media message you post is not enough to capture the interest of your audience why would you think Hashtags would? The reason hashtags were developed was to provide a way for all the social media associated with a […]

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B2B Social Media: Does Not Have To Be Painful by @ScotDuke

by Scot Duke | Featured Contributor  It is really good…I mean REALLY GOOD…to see businesses who service other businesses finally reaching out to find out why their very expensive venture into social media marketing is not working.  Truly, many of them need to start all over and change their thinking on how to market to […]

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Maybe It Is Time to Revamp Your Operations

  Maybe it’s time to revamp your business operations. Why? If your business is struggling to be competitive using digital marketing, or you are not able to retain customers because of poor quality, it could be your business operations are not updated. Every business should take time each year to enhance, change, or do away with […]

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