by Scot Duke | Featured Contributor Your phone buzzes..it is a message from your boss. You are to be in a staff meeting in one hour. You wonder if you should take notes. The odds are if the staff meeting is called for discussing a specific topic there may be a need to take notes…but […]
Author: Scot Duke
When Operations Develops a Marketing Plan by @ScotDuke
by Scot Duke | Featured Contributor Businesses and organizations do not always need a marketing director to develop a marketing plan. Sometimes an operations manager can do a better job. Yes, of course, a marketing director usually has the experience to know what direction a business should go and what steps it should take to […]
Wherever the Camera Goes So Do Consumers by @ScotDuke
by Scot Duke | Featured Contributor Have you ever wondered why more videos are being produced? If you have, I can certainly confirm the answer being partly explained by this statement… Wherever the camera goes, so do consumers. Yes, consumers are turning to the internet to find videos on subjects and products they […]
Are Hashtags Killing Social Media? by @ScotDuke
by Scot Duke | Featured Contributor The answer is yes. To me if the content of the social media message you post is not enough to capture the interest of your audience why would you think Hashtags would? The reason hashtags were developed was to provide a way for all the social media associated with a […]
B2B Social Media: Does Not Have To Be Painful by @ScotDuke
by Scot Duke | Featured Contributor It is really good…I mean REALLY GOOD…to see businesses who service other businesses finally reaching out to find out why their very expensive venture into social media marketing is not working. Truly, many of them need to start all over and change their thinking on how to market to […]
Maybe It Is Time to Revamp Your Operations
Maybe it’s time to revamp your business operations. Why? If your business is struggling to be competitive using digital marketing, or you are not able to retain customers because of poor quality, it could be your business operations are not updated. Every business should take time each year to enhance, change, or do away with […]