by Scot Duke | Featured Contributor
Have you ever wondered why more videos are being produced?
If you have, I can certainly confirm the answer being partly explained by this statement…
Wherever the camera goes, so do consumers.
Yes, consumers are turning to the internet to find videos on subjects and products they are interested in learning more about. YouTube now has become the Go-To site to check out a new product or service…or just about anything.
A video offers a consumer more than just the product information, it offers a view of the product they cannot get even from seeing it at a brick and mortar store. Videos allow the consumer to see who is selling the product or services. Videos have become the go-to media for
The Social Video Factor
Add the Social Video factor and the impact of the message about a product or service multiplies.
Social Videos are rapidly becoming the way to sell a product while building consumer trust. If an e-commerce site does not have a video of the product they are selling it will more than likely be passed by for a site that does offer videos.
Social Videos are now starting to become the mainstay media used by many professionals and service business people. Since 2008 the increase in the number of videos posted to the internet has increased nearly 400%. Sales are bound to follow that popularity.
So how do you go about getting ahead of the movement businesses are making to produce Social Videos?
- Consult with a professional social video producer
- Focus only on producing quality videos
- Develop a long-term digital marketing strategy
Make sure the camera is where the consumers want it.
Let me know how I can help.
“I am a consummate organizer and project manager who searches for ways to help business owners do business better. My background in analytical problem solving, along with process management experience, allows me to develop sound strategies for our clients.”
There are not many of Me left…, or should I say… available since those of us with decades of real-life business operations are usually snatched up by businesses who understand the value of having someone like me keeping their business afloat.
I am the Director of Operations for SyncLab Media, a video-centric digital marketing consulting agency. I also sit on the board of directors of a number of golf-related businesses.
I have deep experience in process management, business operations and understand first-hand how social media really works in the business world today.
I spent over 30 years in the middle of some of the worst messes a fortune 100 corporation can get its operations into and was part of the many solutions that got them straightened out.
Crisis management is in my blood, solid solutions are in my DNA and ‘not stopping until the job is done’ is just my a way of life for me.
