Category: Contributor

Content Marketing Boot Camp: 60 Topics in 60 Minutes

Content is important. It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed, (among other things.)

CONTINUE READING Content Marketing Boot Camp: 60 Topics in 60 Minutes 4 min read

Simplicity Sells: Choosing a Business Name for Your Etsy Shop

As the Internet expands every day with more and more “content,” marketers have begun to lean toward simplicity of design and wording. Graphic designers are abandoning fancy fonts and glitzy images in favor of large, simple type that’s easy on the eyes, even peaceful and soothing.

These trends are also relevant to business naming.

CONTINUE READING Simplicity Sells: Choosing a Business Name for Your Etsy Shop 2 min read

Top 3 Keys To Building a Profitable Online Business

  by Silvia Pencak Starting an online business isn’t always easy; it takes time, commitment, patience, and some technical know-how if you are to get it right. However, I want to share with you a shortcut to building the most profitable online business fast and on a budget. Regardless of the type of business, one […]

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How to Develop Killer Content That Knocks the Socks Off Your Clients

Badly delivered content can do more damage to your business than sharing no content at all. It takes away your credibility and affects people’s perception of you. People want to do business with those they know, like and trust. If your content damages that relationship, you will find your sales dwindling.

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How to Find a Professional That You Trust

I say so often to people, “Check with your personal financial advisor” or “your legal counsel” or your “tax preparer”, that I might as well have it tattooed on my forehead. But sometimes I forget that new business owners may not have the network or the resources to even know where to start with these things.

Check with your personal financial advisor. Consult your legal counsel. Verify all information with your tax preparer. So many resources for small business owners make it seem like you need a personal entourage before you ever make your first sale. But when you’re new to the business world, where do you even begin?

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Getting Started On Etsy I: Preparation Sets the Stage!

If you’ve gone through these steps, you’ve probably gained critical insight into how you want to begin your business on Etsy. In next month’s post we’ll explore choosing a shop name and setting up your actual shop.

Final words: Know that this is a process. There are no right or wrong answers…only the ones that work for you. Good luck and have fun. I welcome your comments and questions at any time.

CONTINUE READING Getting Started On Etsy I: Preparation Sets the Stage! 4 min read

5 Questions to Ask Yourself When Putting Together a Business Plan

It’s easy to get scattered whenever you start writing up a business plan outline. Maybe this is your first crack at it and you aren’t sure which way to begin so you start writing about your business and everything you have to offer. If you’re doing just that so far, then that’s good! Keep that part up! Not a whole lot of people will tell a business plan writer that either, to babble on and on about what their business is and does and aspires to do. I recommend starting off discussing what you do know, rather than struggle your way through the seven steps that is the business plan process trying to put together an answer even if you aren’t sure of it.

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3 Ways Budding Entrepreneurs Can Beef Up Their Legal Protection

Running MyCorporation has been one of the most exciting and fulfilling experiences in my life. I love having my own business, being able to watch it grow and develop – it’s like having a third child, minus the screaming and diapers. My experiences with MyCorp are also why I always encourage anyone with a good idea to take the plunge and become an entrepreneur. Unfortunately it isn’t as easy as saying “All right then!” and filing some paperwork – business ownership brings about plenty of apprehension. My encouragement is typically retorted with a quick “Well, what if I get sued?” or a “But what if I never make it off the ground?” These are serious concerns, but there are ways to help beef up the legal protection around yourself, your family, and your assets.

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8 Home Page Strategies to Elevate Your Expert Status

8 Home Page Strategies to Elevate Your Expert Status by @MelodyeHunter Want potential clients to see you as the expert they’ve been looking for?

You could get on Oprah, publish a best-seller or polish your home page to position yourself as a top authority.

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