The “Fresh Princess of Email” Liz Wilcox Puts the Cha-Ching in Email Marketing

Liz Wilcox Teaches Businesses How To Put The Cha-Ching In Email Marketing

Have you met Liz Wilcox? “The Fresh Princess of Email Marketing” Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. She’s all about helping digital products, e-commerce, and service-based businesses use email marketing to increase their revenue. Cha-Ching!

Discover more about this powerhouse who’s making $20k/Month teaching her email marketing secrets.

Start by introducing yourself and telling us about your inspiring story. We’d love to learn more about how you got to where you are today.

Waddup! I’m Liz Wilcox and I currently own a multiple six figure brand with just one full-time employee. Just this year, I was able to take 90 consecutive days off of work. 

But things weren’t always like this. 

I grew up pretty poor and learned early that if you wanted to get anywhere in life, you had to hustle–work twice as hard as everyone else and maybe, just maybe, you’d catch a break. 

So in high school, I had two jobs. In college, I did all sorts of weird Craigslist gigs to make ends meet. And then, when I was 27, I discovered blogging and the world of online marketing. 

“Woohoo! My big break!” I thought.

I went all in on an RV travel blog. I created a lead magnet. Starting to grow my email list. Created products and got as loud as I could on the internet in an effort to sell them. Which I did. 

Once I got really good at selling digital products–we’re talking waitlists with 100% conversion– I realized something. I knew something other people didn’t. So I sold that RV travel blog and went all in teaching people email marketing.

Especially growing up with no money and no hope for a better future, I knew I had to get the word out to other people like me that there was a bag to be had on the interwebs.

What made you decide to go into business for yourself?

Honestly? I wanted to hit the road in an RV and travel with my family! And you can’t do that without some way of making your own money.

So while I had a degree in Leadership and was planning on getting into education once my daughter was out of diapers, I axed that whole plan. Instead, I started looking up ways to make money for yourself and stumbled on the whole blogging/content creation thing.

I knew I was good at writing, so I started an RV travel site. And the more I learned about creating an income online, the more seriously I took things. I grew up poor and I was learning from people who made six and seven figures? The world felt limitless as I gained more knowledge.

I began treating it like a real business. Setting goals. Building an audience. Creating products. Launching.

So while the goal was simply to create enough income to live and travel, it turned into a full-fledged business. One that I sold outright. And the other that I got bought out of. I now run a third focused on teaching the email marketing tactics + strategies I developed in those first two businesses.

When did you know it was time to become a full-time entrepreneur?

I’ve never had a “real job” so I guess you can say I’ve always been an entrepreneur. In school, I sold shower curtain rings as jewelry. In college, I found gigs on Craigslist. That’s what you had to do before apps were invented, kids. And so when I started debating what I was going to do when my kiddo got a little older, I opted out of a traditional j-o-b and started creating my own instead.

What social media platform is the best for business growth and why?

The best social media platform, in my opinion, is the one you know how to use. Because here’s the thing about social media: it works best when you use it for its intended purposes.

We marketers try to get past the algorithm, but we can’t. It’s only when we work with what the platform is doing, that we can succeed.

For example, Instagram used to be all about images, right? So the people that were most successful were the ones sharing the most beautiful pictures. But now, it’s all about short form video. So if your stories are fun + engaging and you can make a stellar reel, then you’re golden on that platform.

But as far as business growth? The social media platform itself is its own business. One that is trying to grow just as much as the next guy. Except they have a lot more money and manpower than you or me. So anything you’re doing that tries to get your person off the platform and into your business will never be a priority for the platform. In fact, they will hinder your efforts in order to grow their own business.

So for me, email marketing is always the way to go. I am constantly working on visibility strategies to grow my email list. That’s where my business can really grow. That’s where my most engaged audience is and where I’m making the most money.

Instead of looking at social media as a way to grow my business (and getting frustrated when it doesn’t work)…I look at social media as a way to engage my already-there audience. 

Meaning I tell my email list “hey! I’m over on Instagram if you want more content than the newsletter.”

Things like that allow me to keep my business and my solutions top of mind. It isn’t about growing my business with social media, it’s about using social as just another touchpoint in my customer journey.

How did you market your business when it was brand new?

In the last seven years, I’ve started three businesses all in the same way. I shared my “new thing” with anyone that would listen! Ha! I can be a bit shameless at times. But hey! If I’ve got a solution, I don’t shy away from sharing it. It would be a darn shame for me to hide my gifts from the people that need it the most.

Anyway…I shared my new business everywhere. I didn’t even know I was marketing, but that’s what it was. But I did know one thing:

Every YouTube video I watched…
Every blog post I read..
And every dang podcast I listened to…

They all said to start with an email list. They all preached the power of email marketing and that every effort you make online should be to grow your email list so that you can sell to people via the list.

In other words: all roads should lead to the email list.

So that’s what I did. The day I launched my blog, I posted on my Facebook wall. ←-do we still call it that?

“Hey! I’m starting a new blog about moving into an RV and what I’m doing to figure out how to travel full time. Want to read about it? Join my email list!”

You’ll never believe it (at least I didn’t at first!) but people signed up. I think I had about 30 people in the first week from that one little post. From that point on, I had a weekly newsletter where I’d share about my adventures, ask people to read my blog, and promote free + paid products.

Within the first year of creating my business and my email list, I had nearly 400 customers! For someone who thought she couldn’t sell a refrigerator to an ice cream shop on the equator, this felt unreal!!

That was over seven years ago and that’s still how I market. Everywhere I can possibly think of to go on the internet? I go there and share info about my email list.

In the first few years it was a lot of guest blogging, networking in Facebook groups, and even hosting my own live virtual events to grow my list. 

Nowadays, it’s a lot of being interviewed for podcasts, growing my own Facebook group, and being featured in other people’s events. 

But one thing has remained the same: I do it all for the email list. My main marketing channel is email and I do everything I can to grow and sell to the people on my email list.

What initiatives or actions do you believe are crucial for fostering a more supportive and inclusive business environment for women?

We’ve got to do it ourselves! And with each other!

Sure, allies are amazing in creating a more equitable and inclusive business environment, but we have to go first. We have to lead by example. Show up for each other. Speak up for each other. And present each other with opportunities to grow. 

For example, when I first started to monetize my business, I was in a peer mastermind group with a few other women in the same niche market as myself. I knew these ladies were smart, but I also knew they were stalling on their dreams (and their cash flow). I invited them to do a group marketing event with me and they all rose to the occasion, creating amazing products and selling them just weeks later.

No one was going to make a space for us in our market. We had to carve it out ourselves. And when we did it together? The workload was shared and we “carved it” a whole lot faster. Within just a year’s time, we were all known in our little pockets of our shared market as go-to experts. 

This wouldn’t have been possible had we…

–tried to go it alone
–thought of each other as competition
–waited around for someone “on the inside” to give us a lucky break

If we want a more supportive and inclusive environment, we must first be the ones to create it. 

What advice would you give to a new business owner?

Sure, it’s important to learn and build your skillset. But above all else, new business owners need to be checking in with their gut. 

You likely don’t need another course, piece of software, or even your mentor’s permission slip.

You started your business because you had two things:

#1–a desire to solve a problem
#2– a gut feeling that this was your next right step

Don’t ever forget that second thing. Check in with your gut more than anything else. It won’t steer you wrong.

And if you’re struggling with hearing your voice of intuition, quiet everything else. Get off social media for the afternoon. Don’t listen to that podcast on the drive to Starbucks. Leave your phone in the car at the gym. 

Tune everything out so you can tune in.

What would you consider your biggest accomplishment and why?

All the little things that have added up. Every micro decision that I made to live a more intentional life…that feels like the biggest accomplishment.

A lot of entrepreneurs are just pushing out ideas and completing the necessary tasks to execute those ideas. We’re not living with intention. Heck, it’s even hard to stop and think

“Is this really what I want?”

Well, I feel I’ve done that. I’ve built a business that is exactly what I want. From a million little microdecisions.

–I don’t take client work because it doesn’t allow me to sleep well.

–I have a $9/month membership as my main offer because I love working with loads of people at once.

–I use my email list to market because I love connecting with people through my writing. Plus it’s efficient and entrepreneurs need efficient marketing, amirite?

–I work with my sister full-time because it brings me joy to bring everyone in my family out of poverty.

–I don’t work past 230pm and take summers off because I’m a single mom and want to be there for my kiddo when she’s around me.

I’m the business owner and I make the decisions. I get to build a life and business exactly as I want. 

Of course, we all know that consciously. But my biggest accomplishment has been realizing it subconsciously and acting on it to make it a reality. Seven years in, and I truly have a life some consider a myth. 

I’m honestly so proud of ME. (may we all brag on ourselves a little bit more.)

How do you set your business apart from others in your industry?

The fun answer:

We have fun! The subject I teach, email marketing, can feel daunting and hard and confusing and…But the Liz Wilcox way? 

It’s just fun. 

The brand itself stands out with its colors and themes. The teachings invite our audience to explore and play with their marketing. 

And when you have fun, you take action–which leads to incredible results. 

The more serious answer: 

I have a background that helps me “pull off” what others cannot.

I have a Bachelor’s degree in Education.
And a Master’s in Leadership.

That means I’m really good at getting people to understand difficult concepts AND ALSO move them into action. I’ve taken extensive training on inclusivity and how to teach all different learning types. I’ve done internships under large administrations to understand what data can teach us about human behavior.And I’ve had to put all that knowledge into practice and prove to a board that I was ready.

I’m not just some lady that got really good at email marketing and decided to teach it because she figured out that was a good way to make a quick buck. I’m a lady that got really good at email and realized it was a skill that everyone had a right to in order to live a better life.

I bring a lot of learned skills and years of experience to the table.

My products are designed in a way to help auditory, visual, and kinesthetic learners. They are interactive and designed specifically so everyone can learn and implement.

This is very important to me. I value my audience above everything and I wholeheartedly believe that everyone has the right to learn.

That reflects in the way I teach, design my programs, and build my curriculum. 

It is even reflected in how I price my products. 

Do you have a favorite quote or motto that inspires you?

Why not me? Whynotme…? Seriously! Why not Liz Wilcox? I’ve been asking myself this every single day since I started my business and it never fails to ignite that fire in my belly. 

For me, it’s a little slap of reality. There are so many people on this planet that have had success. That have accomplished their dreams. And the only difference between them and me is that they took a chance on themselves.

It’s not about their level of talent, skills, or even their privileges. All that can be overcome with taking action and getting yourself in the room. 

So the only answer to “why not me?” is me not taking action. So that’s what I’m gonna do.

Over and over again. One foot in front of the other. Taking action until it is me.

Want more inspiring interviews?

Meet the Founder: Jenny Nuccio of Imani Collective. Read a Q&A with Entrepreneur Melissa Horvath of Sweet Water Decor. Get inspired by Entrepreneur Deanna Slamans who made over $10 million last year selling on Amazon. All of these and more are part of our interview series spotlighting successful women in business.

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