What’s in an Email? Everything. (AKA How to Build an Email List)
I’m sure you’ve heard this before because I hear it ALL the time. In your business, your email list is everything. Yes, there are a whole host of other things you need to grow your business. But, your email list is GOLD. So…how to build an email list…that is the question.
Seriously. For real. When those pesky social media sites crash, you will always have your email list. Everything. So, when it comes down to it, the big question is always ‘how’?
How do you build an email list?
How do you grow your list?
How do you leverage your list?
How do you write emails to your list?
How Do I Grow My List?
Great question. Important question. And not as easy to answer as you might think.
To grow an email list, you need to set up an opt-in scenario. Some people create pop-up boxes that appear on websites (that usually drive a lot of people crazy). These will encourage you to leave your name and email address so that you can hear from the business more often.
A lot of businesses create freebies, downloads, pdfs, videos, audio files…and you can access their value in exchange for your details. These are lead magnets and they’re a great way to get people to give you their email addresses. And if your lead magnet is AMAZING…then people will love you for waaaay longer because you’ll have given them something useful. Which means…fewer unsubscribed.
The third thing you can use to build your list is a quiz. It’s what I use, and it has brought in more subscribers than anything else I’ve tried. Why? A quiz is fun. It’s colorful. People LOVE quizzes. And if it’s created properly, it’ll give people so much value, that they will be signing up to your list left, right, and center.
How do I Leverage My List?
So, you have a list! Amazing! Are you using it properly? Do you know what each person on your list wants? Do you know how old they all are? Do you know which social media channels they’re using? Do you know what they’re struggling with?
Imagine, for a second, that you did. Imagine you knew these details about every single person on your list. Imagine you had a system that could collect that information automatically, as they signed up, and then segmented your list into groups, based on their age, pain points, objections, the length of time they’ve been in business, whether they’re on Facebook or Instagram or LinkedIn. IMAGINE THE POWER YOU COULD WIELD!
You CAN wield ALL the POWER. With a quiz. That’s the beauty of using quizzes as lead magnets. They put every single person on your list into buckets. And what does that mean? It means you can write incredibly specific emails to everyone on your list. You can speak to where they’re at right now. You can offer them what they actually need. You turn your list into buying customers.
How Do I Write Emails to My List?
This might be the most pressing (and brain-numbing) question of them all. If I had a pair of high heels for every time a client has said to me that they can’t write emails or newsletters to their lists because it’s like they’re writing into a void, I’d be Carrie Bradshaw. No. I’d be Blahnik himself.
The trick to writing delicious emails? Pretend you’re writing to someone you know really well. A client or colleague or friend. Someone you’re fond of. Someone you trust. Imagine you’re writing that email just to that person. That’s the start of great email writing.
Your list is YOURS, lady. You own that thing. No one can take it away from you. Even if you haven’t started yet, it’s never too late. Once upon a time, I didn’t have a list either. Now I have a mighty list, full of people who actually read my emails and who are engaged. The key is to know how to build an email list.
Writing emails to those people who sign up can be a truly wonderful experience. You can connect on a much more personal level than on social media. Sometimes, when people reply to your emails, you’ll feel like you’ve touched someone. Made their day better. Made them smile. That’s a wonderful feeling. Sometimes they even make you smile BACK. And if there’s one thing we need in the world, it’s more smiling. (Unless it’s someone telling you to smile because you’re a woman. Nobody has time for that, sister-face.)
Ashleigh is a copywriter who works with female business owners and entrepreneurs. She helps them to find their authentic voice so that they can weave it into their copy and branding, and RISE.
She is from Johannesburg, South Africa and now lives in London with her dog, her cat, and her husband. She’s a vegan and a feminist, who swears too much and laughs too loudly. You can follow her at https://www.thestoryteam.org/