by Scot Duke | Featured Contributor
Maybe it’s time to revamp your business operations. Why?
If your business is struggling to be competitive using digital marketing, or you are not able to retain customers because of poor quality, it could be your business operations is not update.
Every business should take time each year to enhance, change or do away with obsolete, inefficient and worthless processes hindering the profitability of the business.
Operations Leads the Way
Business operations management teams need to be able to assist their marketing team in rapidly moving from an old 1990 attitude of “Set-it and forget-it” traditional marketing strategies to developing a more flexible video-centric digital marketing plan . Video Marketing is a must to survive in today’s market.
Digital marketing has finally taken center stage for every business in every industry. If a business does not have at least a Profile Video they will be quickly left behind by their competitors who have taken digital marketing seriously.
- Studies from HubSpot show 74% of the people who watched a video to learn more about a product or service ended up buying it.
- That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
This means, not only does video help people engage with your brand and learn more about your offerings, but it also convinces them to purchase your products.
Stronger Operations
If there is s downside to increases sales it is they increase the pressure on the business’ operations team. If the operations team is no on board with the marketing team in developing the overall digital marketing strategy they more than likely not going to be able to handle the increase in production needed to keep up with the added sales.
This means problem-solving skills will be in high demand especially among the people who make up operations management team. It the company does not have an operations director experienced in solving problems as fast as they come up then the company will be at risk of not meeting their consumer’s expectations. This could be where a business needs to revamp to compete.
Quality Demand Increases
Quality demands put even more pressure on the operations team. Most of the quality issues businesses experience will be caused by poor quality issues. Most of the time poor quality is a result f inadequate human resources.
To maintain the high-quality consumers demand the company will need to have an adequate dedicated workforce free from with having to cover too many non-operations work functions. Nothing worse than having to pull in your operations team to perform sales duties leaving the operations of the business at risk.
The quality control measures a company represents are developed and implemented by the operations team. The operations management team develops and produces all the company’s services and products that are delivered.
If your business has to operate without a operations team, it is definitely time you revamp your business operations.
Let me know how I can help.
“I am a consummate organizer and project manager who searches for ways to help business owners do business better. My background in analytical problem solving, along with process management experience, allows me to develop sound strategies for our clients.”
There are not many of Me left…, or should I say… available since those of us with decades of real-life business operations are usually snatched up by businesses who understand the value of having someone like me keeping their business afloat.
I am the Director of Operations for SyncLab Media, a video-centric digital marketing consulting agency. I also sit on the board of directors of a number of golf-related businesses.
I have deep experience in process management, business operations and understand first-hand how social media really works in the business world today.
I spent over 30 years in the middle of some of the worst messes a fortune 100 corporation can get its operations into and was part of the many solutions that got them straightened out.
Crisis management is in my blood, solid solutions are in my DNA and ‘not stopping until the job is done’ is just my a way of life for me.
