5 Reasons Why a Responsive Website Is a Must for Your Business


by Monika Beck | Featured Contributor 

A responsive website is one that adjusts to the screen size you are using. In other words, if you are on a responsive website it will be user friendly and look good on desktop, laptop, tablet and mobile – regardless of the size of your screen.

Below you will find the top 7 reasons why a responsive website is a must for your business.

1. Easier to manage

When you have a responsive site it is much easier to manage as you will only have to update and maintain the one website and it will look great on all devices.

Many businesses used to have two websites, one regular website and a mobile version. Can you even imagine the scenario where you have to do everything twice – once on your main site and once on your mobile site! If you’re doing this now you should definitely consider a responsive site – it will make your life so much easier.

2. Increased conversions

Let’s face it your customers are using their smartphones or tablets to use your site. This is a fact and it isn’t going away. In fact, it’s only going to become more common to do more and more on your mobile. In the US alone almost 70% of people use their mobile devices to search on the internet.

If you don’t have a mobile responsive website you are going to lose potential leads and sales.

There are many options out there for customers and if it’s difficult to navigate your site on mobile devices then the customer is far more likely to look for a better website than try to navigate your unresponsive one.

3. Better for your Brand

Since you will be creating a better user experience on mobile devices, you will be creating more positive feelings towards your business’s brand. You want your customers to associate your website with an easy pleasant experience – not a frustrating and stressful one!

4. Cheaper

This one’s a no-brainer. You only have to create and maintain one site. This saves initial cost outlay and maintenance costs overtime. And just imagine the time you will save. And you know the old adage in business – time is money!

5. Good for SEO

A responsive site will help to increase your rankings in the search engines.


Search engines want to show sites to their users that are going to help the user find what they are looking for. So they are favoring responsive sites over non-responsive ones as responsive sites offer a better user experience.

Furthermore, if your site is unresponsive, and therefore not user friendly, then your users will quickly exit and go somewhere else. This is not only bad for business but also leads to a higher bounce rate, which is looked upon unfavorably by Google, Bing etc. Higher bounce rates will also hurt your search engine rankings.

And since you only need to have one website, all of your SEO efforts can be focused on one site, which will increase the concentration of your efforts and reduce the amount of work you have to do – saving you heaps of time and effort in the process.


Savvy web designer with a twist – Monika Beck with Webene – San Diego, CA.

Monika-Beck-AuthorMonika Beck is passionate about website design, web programming, ecommerce, and building businesses. She is a serial entrepreneur and the cofounder of Success Harbor a website dedicated to help entrepreneurs succeed. Success Harbor interviews successful entrepreneurs and publishes topics relevant to business owners and aspiring entrepreneurs. Monika started Success Harbor with her cofounder in order to ease the life of entrepreneurs through original research, tips and unique content. Monika is also cofounder of Webene, a website design and online marketing firm based in San Diego, CA. Webene specializes in mobile-friendly responsive websites built on the WordPress platform. Monika loves playing classical music on the piano.

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